The highly anticipated As Ever holiday collection from Meghan Markle debuted on October 28, offering exquisite new products like hand-poured candles and vintage brut, each imbued with personal significance from her life with Prince Harry and their children.
The holiday season has arrived early for fans of Meghan Markle, the Duchess of Sussex, as her burgeoning lifestyle brand, As Ever, unveiled its inaugural holiday collection on Tuesday, October 28, 2025. This launch marks a significant expansion for the brand, introducing new product categories that offer a deeper glimpse into Meghan’s personal world and cherished memories. From scented candles evoking specific dates to artisanal food products, the collection is designed to bring the warmth of her California home into households worldwide, as People reports.
Since its inception, As Ever has reflected Meghan Markle’s passions for cooking, entertaining, and cultivating a warm, inviting home environment. The brand’s philosophy centers on thoughtful curation and practical luxury, moving beyond typical celebrity endorsements to offer products that genuinely resonate with her lifestyle. This new holiday drop exemplifies that ethos, intertwining high-quality craftsmanship with deeply personal narratives.
A Scented Journey Through Meghan’s Cherished Memories
At the heart of the new collection are two signature candles, each priced at $64 and meticulously hand-poured in California. These aren’t just any candles; their numerical designations are direct nods to pivotal dates in Meghan Markle’s life.
Signature Candle No. 519: A Royal Romance Ignited
The Signature Candle No. 519 is perhaps the most poignant offering, directly inspired by the Duchess’s wedding day to Prince Harry on May 19th. Described by the brand as “modern and elegant” and “love at first light,” this candle aims to capture the essence of that unforgettable day. Its scent profile includes invigorating notes of Moroccan mint leaf, delicate white tea leaves, and a grounding back note of woodsy cardamom. Despite being crafted in California, the fragrance is said to evoke “the freshness of a day in the English countryside,” creating a bridge between her past and present.
For fans, this candle offers more than just a pleasant aroma; it’s a tangible connection to one of the most celebrated royal events of recent memory. The deliberate choice to intertwine such a personal milestone with a product reflects Meghan’s commitment to authenticity within her brand.
Signature Candle No. 084: The Warmth of Home
Complementing the wedding-inspired scent is the Signature Candle No. 084, a tribute to Meghan’s birthday on August 4th. This candle is described as “the signature scent that warms Meghan’s family home,” offering a more intimate connection to her daily life in Montecito. Its notes of fresh water lotus, earthy sandalwood, and vibrant California poppy create a comforting and familiar fragrance, reflecting the natural beauty surrounding her California residence with Prince Harry, Prince Archie, and Princess Lilibet.
Expanding the Culinary Delights of As Ever
Beyond candles, the As Ever holiday collection expands its existing culinary offerings, introducing new additions perfect for gifting and entertaining.
A Vintage Brut with a Special Year
Building on the brand’s earlier foray into wine, the collection features a 2021 Vintage Napa Valley Brut, priced at $89. The choice of vintage is significant, nodding to the year of Princess Lilibet’s birth. This sparkling wine offers notes of green apple and pear, accented by citrus and white peach, with a subtle hint of starfruit, making it an elegant addition to any holiday celebration. According to AOL, this expands the brand’s wine portfolio.
Gifts from the Garden and Kitchen
The collection also includes a range of gift sets designed to share Meghan’s love for homemade treats and festive gatherings:
- Fruit Spreads Trio ($42): A set featuring raspberry, orange marmalade, and a new strawberry flavor, building on the success of her earlier fruit spread launches.
- Honey Duo Set ($62): Combining wildflower and orange blossom honey, this set highlights natural, artisanal flavors.
- Sage Honey with Honeycomb ($32): This unique offering is described as “reminiscent of warm days spent tending to the abundant varieties of sage in her own garden,” holding a special place in Meghan’s heart.
Festive Mulling Spice Kits
For those looking to infuse their homes with the aroma of the holidays, As Ever has introduced two mulling spice kits, each retailing for $16:
- Spiced Cider Kit: A warm blend of cinnamon, citrus peel, ginger root, clove, allspice, and nutmeg.
- Hot Toddy Kit: Featuring aromatic cinnamon, lemongrass, citrus peel, and ginger root, perfect for cozy evenings.
More Than Just a Brand: Meghan’s Entrepreneurial Vision
This holiday collection underscores Meghan Markle’s dedication to her role as an entrepreneur and female founder. She has previously stated that she doesn’t view herself as an influencer but rather as someone building a brand rooted in her genuine passions. The thoughtful curation and personal touches throughout the As Ever collection speak to this vision.
The collection is available for purchase exclusively on as-ever.com and wine.as-ever.com, ensuring a direct connection between the brand and its growing community of supporters.
A Holiday Celebration on Netflix
In addition to the As Ever holiday drop, fans can look forward to a special holiday episode of Meghan’s Netflix show, With Love, Meghan, later this year. The Duchess teased the episode earlier this month at Fortune’s Most Powerful Women Summit, calling it a “really good one” and revealing that it will feature her “lots of gift wrapping techniques.” This ties back to her pre-royal life, where she even taught advanced gift wrapping at Paper Source. Archewell Productions announced the special in August, promising a “magical holiday celebration” from Montecito, filled with feasts, heartfelt gifts, and shared laughs, providing simple how-tos for viewers at home.
This comprehensive holiday rollout from Meghan Markle’s As Ever brand, coupled with her upcoming Netflix special, offers fans a multifaceted experience of her personal style and warmth this festive season.
