McDonald’s is introducing three spicy versions of the McMuffin. The limited-time menu items are part of a celebration of 50 years of the McMuffin—and come after other fast-food chains have embraced spicy menu items. Also on the way is a double burger.
Breakfast is getting spicier at Micky D’s.
McDonald’s has announced three new limited-time breakfast menu items that kick up the heat: a Spicy McMuffin, Spicy Sausage McMuffin, and a Spicy Sausage McMuffin with Egg. Each will feature the usual ingredients for the long-time fast-food breakfast option, but will also come with a Spicy Pepper Sauce.
The sandwiches went on sale Tuesday at participating restaurants.
The spicy take on breakfast comes as McDonald’s celebrates 50 years of the McMuffin, which launched in 1975. Herb Peterson, a McDonald’s franchisee in Santa Barbara, Calif., is credited with coming up with the breakfast sandwich idea, though he positioned it initially as a to-go version of Eggs Benedict.
Spicy foods are…well, hot right now. Last month, Taco Bell announced a partnership with Mike’s Hot Honey for a limited-time dipping sauce. Wendy’s introduced a Cajun Crunch Chicken Sandwich in April, and Chick-fil-A brought back its Spicy Deluxe sandwich at the start of the year.
McDonald’s, meanwhile, been on a mission to lure back customers whose allegiance to the brand has fallen in the past couple of years.
Beyond the spicy breakfast menu items, the company will also introduce new meal deal options on July 22, introducing the Daily Double, a burger with two beef patties and a slice of American cheese plus shredded lettuce, slivered onions, mayo, and two tomato slices. That burger is already available in some test markets today.
This story was originally featured on Fortune.com
