The 10th anniversary of Kylie Cosmetics was a vibrant, nostalgic affair, as Kylie Jenner launched her ‘King Kylie’ collection at a special pop-up in LA, with Kim, Khloé, Kendall, and Kris Jenner, along with Hailey Bieber, joining the celebration of her brand’s decade of success.
A decade in the beauty industry is a significant milestone, and for Kylie Jenner, the 10th anniversary of Kylie Cosmetics was a moment to celebrate in grand, nostalgic style. On Friday, October 17, 2025, the beauty mogul welcomed her closest family and friends to a vibrant pop-up event in Los Angeles, which served as both a celebration of her brand’s journey and the highly anticipated launch of the ‘King Kylie’ collection.
The event was a dazzling display of pink hues and vintage imagery, meticulously designed to transport guests back to Jenner’s early “King Kylie” era. This iconic period was characterized by bold, unapologetic beauty looks, striking hairstyles, and a playful attitude that resonated deeply with her burgeoning fanbase. The atmosphere was alive with filters, colorful decorations, and a sense of shared history, as detailed by People.
The Resurgence of the ‘King Kylie’ Era
At the heart of the celebration was the re-emergence of Kylie Jenner’s “King Kylie” persona. For the occasion, Jenner herself embodied the theme, sporting a playful bubblegum pink wig and a matching figure-hugging latex dress with a plunging neckline. Her makeup featured a dramatic palette of sharp brows and rosy cheeks, perfectly capturing the essence of the era that inspired millions of fans.
The ‘King Kylie’ collection, which officially launched on October 18, is more than just new products; it’s a heartfelt tribute to the brand’s origins and a response to years of fan requests. It revisits Jenner’s original aesthetic, including her memorable blue dip-dye hair and full-on glam beat, making it a true throwback for longtime followers of her beauty journey. This collection celebrates how far the brand has come, from a single lip kit to a global beauty powerhouse.
A Star-Studded Family Affair
No major Kardashian-Jenner milestone would be complete without the full support of the family, and Kylie’s anniversary was no exception. Her sisters, mother, and close friends turned out to show their love and admiration for her entrepreneurial success.
Among the attendees were:
- Kim Kardashian, 44, who opted for a chic light pink knee-length halter dress, styled with a sleek high ponytail and silver accessories.
- Khloé Kardashian, 41, shimmering in a glittery pink-and-white checkered mini dress, complemented by dark sunglasses.
- Kendall Jenner, 29, who diverged from the pink theme in a bright blue mini dress paired with classic black heels.
- Matriarch Kris Jenner, 69, looked elegant in an all-black pant suit with dark shades and leather gloves, accompanied by her longtime partner, Corey Gamble, 44, who matched her in a black jacket and T-shirt.
Influential Friends and Beauty Royalty in Attendance
The event also drew a constellation of Kylie’s close friends and prominent figures from the beauty community, underscoring the brand’s wide-reaching influence. Model and entrepreneur Hailey Bieber was a notable guest, arriving in a sleek black satin slit dress, a look that perfectly complemented the evening’s fashion dialogue.
Other familiar faces supporting Kylie included renowned beauty influencers like Mikayla Nogueira and Patrick Starrr, as well as D’Lila and Jessie Combs, the 18-year-old twin daughters of Sean “Diddy” Combs, as reported by AOL. Their presence highlighted the strong connections Kylie has fostered within both the entertainment and beauty spheres.
Kylie Cosmetics: A Decade of Transformative Beauty
Founded in 2015, Kylie Cosmetics began its journey with a humble collection of lip liners and liquid lipsticks, quickly evolving into a phenomenon. Its meteoric rise saw Kylie Jenner sell a majority stake in the company to Coty in 2019, in a deal that valued the brand at nearly $1.2 billion. This transaction cemented its status as a major player in the global beauty market.
In 2021, the brand underwent a significant relaunch, introducing a new line of clean and vegan products and expanding its reach to the U.K., Europe, and Australia. This evolution showcased Kylie’s adaptability and commitment to staying relevant in an ever-changing industry. While the official 10-year anniversary falls in November, Kylie chose to kick off the festivities early with the ‘King Kylie’ collection launch.
Expressing her heartfelt gratitude, Kylie shared on social media, “You’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here…10yearslater!withoutyoursupport.” This message underscored the deep connection she feels with her fanbase, acknowledging their integral role in her journey from a 17-year-old with a dream to a global beauty mogul.
The Enduring Appeal of ‘King Kylie’
The decision to resurrect the “King Kylie” era for this anniversary is a testament to the powerful connection between Kylie Jenner and her dedicated followers. Fans have long clamored for a return to this fearless aesthetic, characterized by bold experimentation and a distinctive personal style.
This collection represents a full-circle moment for Kylie, allowing her to honor her origins while celebrating the brand’s incredible growth over the past decade. It’s a nostalgic journey that not only acknowledges the past but also reinforces the enduring influence of a period that helped define both Kylie Jenner’s personal brand and her burgeoning beauty empire.
