Global music icon Karol G is set to bring her star power to the NFL stage.
The NFL and YouTube announced Thursday that the Grammy winner will perform during the halftime show for YouTube’s first exclusive NFL live broadcast at the 2025 NFL São Paulo game on Sept. 5.
Karol G delivers emotional speech at conclusion of historic world tour
The Week 1 matchup between the Kansas City Chiefs and Los Angeles Chargers will take place at Corinthians Arena and will stream free on YouTube, according to a press release.
“I’m so excited to be part of YouTube’s first-ever NFL live broadcast, it’s truly an honor and a moment I’m so proud to be part of,” Karol G said in a statement. “I’ve watched many NFL halftime shows over the years and now having this opportunity to bring my music to this global stage means the world to me. I can’t wait to celebrate with everyone in São Paulo and fans all around the world.”
With nearly 30 billion YouTube views, Karol G is one of the biggest stars in global music, known for her chart-topping hits and record-breaking achievements. The Colombian singer’s latest album, “Tropicoqueta,” earned over 1 billion streams, debuted at No. 1 on Billboard’s Top Latin Albums chart, and set a record, with 20 songs appearing simultaneously on the Hot Latin Songs chart.
The Sept. 5 broadcast will also feature performances from some of the world’s most popular YouTube creators, with more talent announcements coming later this month.
The game marks a milestone as YouTube’s first exclusive live NFL broadcast, offering fans free and easy access to the on-field action. According to Thursday’s press release, in 2024, audiences watched more than 350 million hours of official NFL content on the platform.
In a statement, Angela Courtin, VP of connected TV and creative studio marketing at YouTube, called the upcoming NFL São Paulo broadcast a milestone that unites football, music and creators.
“This broadcast is a landmark moment in our partnership with the NFL, where the worlds of football, music and creators will powerfully collide,” Courtin said. “From the real-life manifestation of our creator community in São Paulo to a global icon like KAROL G taking the stage at halftime, this partnership with the NFL is a testament to our shared vision. It’s about more than just a game; it’s a statement that the future of live sports and entertainment is global and connected.”
