NEED TO KNOW
Justin Bieber launched a new fashion brand named SKYLRK on July 10
So far, the debut collection — which the singer has been teasing for months — features sunglasses, beanies, tank tops and slides, with princes ranging from $40-$200
The Grammy winner previously worked on Drew House, but severed ties with the brand over Instagram earlier this year
Justin Bieber is reclaiming his title as fashion designer.
After months of hinting at what fans can expect from his new fashion brand, SKYLRK, the “Peaches” singer, 31, debuted its first collection on July 10.
Featured on SKYLRK’s website are a selection of accessories, shoes and apparel. Prices range from $40 to $200, with beanies retailing for the lowest price tag and bold futuristic sunglasses ranking the highest. In between are $60 ribbed tank tops (which come in cropped and long versions), open-toe slides at $80, oversize hoodies going for $160 and slipper-inspired mules selling at $180.
Justin Bieber/Instagram
Justin Bieber wearing SKYLRK
Further details have yet to be disclosed by either the company or the singer. Although, in a breakdown of information known so far, GQ reported who is expected to be on SKYLRK’s business and design team, including the artist’s wife, Hailey Bieber.
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The outlet says that Justin hired former competitive soccer player Finn Rush-Taylor as design lead. Rush-Taylor, who has worked for Adidas, Puma and Crocs, has updated his LinkedIn to include his official title at the pop star’s company and, per his page, he’s been working at SKYLRK since October 2022, the same year SKYLRK’s Instagram account was created.
Hailey also revealed on Instagram in April that she had designed her “favorite jacket of all time” for the brand.
Elsewhere at the business, Neima Khaila, who co-founded the Los Angeles streetwear brand Pink Dolphin, will work as a business partner. Justin, who founded SKYLRK independent of his previous fashion projects, will reportedly have full creative control as owner.
In 2023, the brand filed a trademark application for the rights of SKYLRK’s logo, which is “intended to cover the categories of footwear, namely, sneakers and boots; casual clothing, namely, T-shirts, sweatshirts, sweatsuits, hoodies, and jackets.”
SKYLRK
SKYLRK retails $200 sunglasses in debut collection
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SKYLRK’s debut comes after months of teasing from both Justin and Hailey, both of whom posted photos of themselves in the brand’s clothing, some of which — including the yellow bathrobe that the Rhode founder recently wore on her vacation in Spain — seemingly have yet to launch.
This marks Justin’s first clothing venture since he launched Drew House with his former stylist Ryan Good in January 2019. The brand was most known for its unisex clothing adorned with a yellow smiley face logo and was titled after Justin’s middle name, per E!.
In April, however, he publicly severed ties with the company over Instagram, writing in an April 10 post, “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life,” he wrote. “If your [sic] rocking with me the human Justin Bieber don’t waste ur money on Drew House.”
Read the original article on People
