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Louis Vuitton has announced The Bear star Jeremy Allen White as its newest ambassador
In a press release shared on June 10, men’s creative director Pharrell Williams said that White was selected for his “authenticity”
On May 5, the star wore the fashion label to the 2025 Met Gala
Things are heating up at Louis Vuitton, all thanks to its new ambassador.
On June 10, Jeremy Allen White was named the new face of the brand for what men’s creative director Pharrell Williams called his “quiet confidence and authenticity.”
“It’s effortless. At Louis Vuitton, it’s about real people who move culture forward — and Jeremy lives that. We’re proud to welcome him into the family,” the singer, who was appointed by Louis Vuitton on Feb. 14, 2023, said in a press release.
Courtesy of Louis Vuitton
Jeremy Allen White for Louis Vuitton
The Shameless alum and current star in The Bear, 34, brings a seductive energy to his debut campaign. He models a satiny loungewear-inspired look with a low-cut shirt displaying his chest hair, while also rocking his signature curls.
“This exciting collaboration unites his compelling talent with the House’s enduring legacy of craftsmanship and visionary aesthetic,” the brand shared in a press statement of partnering with White.
Courtesy of Louis Vuitton
Jeremy Allen White for Louis Vuitton
Before his new gig, White wore Louis Vuitton to the 2025 Met Gala. Tied to this year’s “Superfine: Tailoring Black Style” theme and “Tailored for You” dress code, the Golden Globe winner wore a three-piece pinstripe suit decorated with a Jaeger-LeCoultre watch and Skydiamond jewelry.
Even before that, he attended the February SAG Awards in a more traditional Louis Vuitton suit silhouette styled with a gold brooch.
While this marks White’s foray into high fashion, he’s previously modeled for Calvin Klein. In his first ad for the brand, he famously stripped down to his skivvies while posing on a New York City rooftop. He returned for a second fall campaign, which had even more ab action in store.
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Michael Loccisano/GA/The Hollywood Reporter via Getty
Jeremy Allen White at the 2025 Met Gala
On the red carpet, the Hollywood stud, whose stylist is Jamie Mizrahi, has become known for his cool-guy sensibility. Although in a 2024 interview with GQ, he confessed that he doesn’t consider himself a “fashion guy really.”
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When asked if he sees any style resemblance of himself in Carmen or “Carmy” (White’s character in The Bear, which released its third season last summer), he said: “Carmy’s uniform of work pants and a T-shirt is more my—Jeremy’s—style. In that sense, our styles sort of bled together.”
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