Jamie Lee Curtis publicly called out Mark Zuckerberg via Instagram to help remove an artificially created commercial of her
Curtis told the tech entrepreneur to take down the “totally AI fake commercial for some bulls— that I didn’t authorize, agree to or endorse”
Scarlett Johansson and Tom Hanks are among other celebrities who have recently criticized AI-created content using their likeness
Jamie Lee Curtis is calling out a commercial of her circulating online that used her likeness without the actress’s permission.
The 66-year-old Oscar winner took to Instagram on Monday, May 12, to ask Facebook CEO Mark Zuckerberg to remove the video, noting she’s “gone through every proper channel” to ask him and his team to take down a “totally AI fake commercial for some bulls— that I didn’t authorize, agree to or endorse.”
The Freakier Friday actress shared a screenshot of the video, which used footage from an interview she did with MSNBC’s Stephanie Ruhle about the recent Los Angeles wildfires.
“If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth,” Curtis wrote.
“I’ve been told that if I ask you directly, maybe you will encourage your team to police it and remove it. I long ago deleted Twitter, so this is the only way I can think of reaching you,” she added.
A couple of hours after her public request for the content to be removed, Curtis wrote in a comment that her plea did the trick.
“IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!” Curtis said.
Jamie Lee Curtis/instagram
Jamie Lee Curtis speaks out against an AI-generated commercial using her likeness.
Curtis’ request comes after the actress posted about the video earlier Monday morning to notify her fans that the video circulating was fake and created via artificial intelligence.
“I haven’t posted about it because I don’t want to bring attention to it and yet even my lawyers and social media teams can’t get it taken down,” the Everything Everywhere All at Once actress wrote.
“HOW IS THIS POSSIBLE? Just think about the threat of this, forgetting my ‘career’ but politicians or public servants saying things that they aren’t saying. It’s like the wild wild West. Very distressing and disappointing that with all the TECH and all the billions and trillions that are being made that there are no safeguards,” Curtis added.
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Curtis is the latest celebrity to criticize artificial intelligence utilizing their likeness.
Tom Hanks recently notified his fans via Instagram not to be “fooled” by ads using his likeness without permission, noting, “there are multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs.”
“These ads have been created without my consent, fraudulently and through AI,” Hanks, 68, said on Instagram, without naming specific scams. “I have nothing to do with these posts or the products and treatments, or the spokespeople touting these cures.”
Scarlett Johansson recently urged U.S. legislators to place limits on artificial intelligence as an unauthorized, A.I.-generated video of her and other Jewish celebrities opposing Kanye West went viral.
In a statement to PEOPLE at the time, Johansson, 40, denounced what she called “the misuse of A.I., no matter what its messaging.”
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