A TikTok trend from a few years back has resurfaced with countless creators poking fun at its execution.
The trend, known as the “Bugatti Challenge,” features people sitting on the floor, pretending to drive a car as someone off camera pulls their feet to slide them out of the frame. Videos are set to Ace Hood’s 2013 hit, “Bugatti,” with the popular line, “I woke up in a new Bugatti.”
But the most-viewed videos in the trend are actually those that don’t go quite right.
One of these videos was posted by Austin Skovran and Tiffani Chance, known for her role in the reality television series, “Little Women: Dallas.” In the TikTok video, Chance is seen wearing a helmet as she is wiped off camera by Skovran at lighting speed. But when its Skovran’s turn, the two laugh as Chance struggles to pull him out of the frame quickly.
“I knew that wasn’t going to work,” Skovran says, as Chance falls to the ground. As of July 14, the video had more than 23 million views.
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In another skit version of the trend, content creator Ross Smith pulls the legs of his grandma, affectionally known online as “Granny Smith.” But instead of Granny being pulled out of frame, Smith edited the video, or used props, to make it appear that Granny’s legs were just ripped off from the knee down.
“You guys win! This trend is now over … can’t be topped,” on TikTok user commented on the video, which had more than 4.6 million views, as of July 14.
And in some videos, the narrative is lost altogether, as pets are seen in frame before being yanked off screen.
When did the ‘Bugatti Challenge’ start?
The trend dates back to 2023. While the origin of the “Bugatti Challenge” is unclear, a video posted in March 2023 continues to surface on TikTok. In the video, with more than 16 million views as of July 14, a toddler is seen sitting on the floor before she is yanked off screen when the chorus, “I woke up in a new Bugatti” plays.
“She’s ok,” the TikTok user wrote in the video’s caption.
What is a Bugatti?
Bugatti is a French automobile manufacturer that specializes in luxury sports cars. The company was founded by Italian automobile designer Ettore Bugatti in 1909.
To get an idea of the price, the 2026 Bugatti Tourbillon is estimated to cost around $4.6 million, according to automotive magazine Car and Driver.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.
This article originally appeared on USA TODAY: ‘I woke up in a new Bugatti’: What is the new TikTok trend?
