Morgan Wallen and Eric Church are bringing the legendary Field & Stream brand to streaming TV, merging country star power with the outdoor lifestyle’s most storied name for a bold new era in entertainment.
From Magazine Legend to Streaming Powerhouse
Since 1871, Field & Stream has been synonymous with outdoor adventure, education, and conservation. Now, with the brand’s stewardship in the hands of country superstars Morgan Wallen and Eric Church, the move to streaming TV cements its cultural resurgence—becoming the first time a trusted outdoor name with such deep country roots anchors a broad, multi-platform media vision.
This groundbreaking partnership with Outdoor America will see its popular free ad-supported streaming TV (FAST) channel become Field & Stream TV by early 2026, solidifying a presence on smart TVs, major streaming devices, and soon broadcast channels nationwide (Variety).
Star Power: Why Wallen & Church Matter Now
When Morgan Wallen and Eric Church joined the investor group acquiring Field & Stream in 2024, fans recognized more than a smart business move—it was a cultural alignment. Both singers embody the outdoor soul that the magazine instilled for generations—fishing, hunting, camping, and communal storytelling at its core.
By tying music, outdoor adventure, and streaming entertainment together, Wallen and Church are poised to deliver authentic, original shows spanning “hunting, fishing, camping and outdoor cooking,” and to provide a platform for tomorrow’s genre-blending creators. For country fans, it’s acknowledgement that their passions extend well beyond the concert stage and deep into the wilderness.
What to Expect: Programming and Fan Experience
- Exclusive original series co-produced by Wallen and Church spotlighting the outdoor life.
- Flagship debuts at the 2026 SHOT Show, promising programming that unites sports producers and outdoor storytellers.
- Integration across streaming (Samsung TV+, Vizio WatchFree+, Roku, Fire TV, Apple TV, Chromecast), broadcast, print, social platforms, podcasts, and live brand experiences.
Field & Stream’s new channel pledges to “tell more stories that celebrate life outdoors,” expanding its mission as both educational resource and hub for vibrant, community-driven storytelling.
A Pivotal Move: Why This Launch Reshapes the Outdoor and Streaming Landscapes
With viewers increasingly seeking specialized, passion-based content, the Field & Stream TV model delivers exactly what younger country fans and outdoor enthusiasts crave: authenticity, access, and a new way to engage. The brand taps into nostalgia while delivering for the digital age and diverse communities, uniting music’s biggest stars with decades of outdoor expertise (official announcement).
This also marks a strategic expansion for FAST channels and ad-supported streaming—giving rural America and outdoor lovers a new “home channel” on their preferred platforms, while offering sponsors a direct link to country’s massive, loyal fanbase.
How Fans Shape the Field & Stream TV Future
Fan demand for more immersive, lifestyle-based content—think fishing tournament watch-parties, cookoff specials, and behind-the-scenes camping adventures—was a catalyst for this launch. As the brand opens its doors to original programming, members of the Field & Stream community, along with fans of Wallen and Church, will find more avenues to participate, contribute stories, and ultimately guide the network’s focus.
- Expect tie-ins to music events, licensed product lines, and new digital membership experiences.
- Look for influencers, athletes, and creative voices from the hunting, fishing, and country scenes to increasingly appear as guests and co-creators.
A New Era: The Legacy Meets the Next Generation
For more than 150 years, Field & Stream mentored generations in the skills, values, and traditions of outdoor life. Under the leadership of Wallen, Church, and their partners, the next chapter is not only about innovation—but about honoring the roots and rugged storytelling that define the country lifestyle.
This fusion of music, outdoor expertise, and digital media is set to be the definitive model for special-interest streaming, with ripple effects across entertainment and country culture alike.
The Bottom Line: Wallen and Church Are Redefining the Rules
By making Field & Stream TV the first stop for fans who want it all—country hits, real adventure, heritage, new tech, and a thriving community—Morgan Wallen and Eric Church aren’t just launching a channel. They’re opening the gates to a movement, ensuring that outdoor storytelling and country values are both boldly preserved and powerfully reimagined for 2026 and beyond.
