Heinz is officially entering the “Is tomato a fruit or a vegetable?” chat.
The Chicago and Pittsburgh-based food-maker announced on Wednesday, Aug. 6, that it is teaming up with Smoothie King to introduce a new product: Tomato Ketchup Smoothie.
Described as the “first-ever ketchup-based smoothie,” Heinz says the drink “blends real fruits with Heinz Simply Tomato Ketchup to create a delicious and refreshing summer sip.”
Heinz Tomato Ketchup Smoothie ingredients
Heinz’s Tomato Ketchup Smoothie “blends sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries” with Heinz Simply Ketchup, which, according to the brand, “is all-natural and made with red ripe tomatoes full of vitamins and antioxidants.”
The food company says the final result is a “sweet and fruity smoothie with a bright, tangy ketchup finish, perfect for Heinz and smoothie lovers alike.”
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“The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes,” Kraft Heinz exec Angie Madigan said in a statement. “The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together.”
“And like it does for any food – from burgers to fries to eggs – the slightly sweet and tangy taste of Heinz Ketchup elevates this traditional fruit smoothie to new heights,” she added.
Heinz said its newest innovation “launches during tomato harvest season, when Heinz tomatoes are perfectly ripe and ready for enjoyment, and during the dog days of summer heat, when refreshing smoothies are a must to cool off.”
Where to get the Heinz Tomato Ketchup Smoothie
Heinz Tomato Ketchup Smoothies are available for $5.70 starting Wednesday, Aug. 6, at select Smoothie King locations nationwide.
The company said the smoothies will be available for a limited time at Smoothie King locations “across five markets, including Atlanta, Chicago, Denver, Miami, and parts of the Greater NY area and Northern New Jersey.”
“Fans who try the delicious offering are encouraged to weigh in on the cultural debate on social using #KetchupSmoothie,” Heinz added.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X and Instagram @saman_shafiq7.
This article originally appeared on USA TODAY: Heinz partners with Smoothie King for a Tomato Ketchup Smoothie
