Hailey Bieber continues to solidify her status as a fashion and lingerie icon, captivating fans with her latest Victoria’s Secret campaigns and a festive ‘spooktobey’ Instagram dump. From vibrant red sets signaling holiday heat to intimate at-home shoots featuring sheer lace and playful designs, Bieber showcases her diverse style while serving as a prominent member of the VS Collective.
Hailey Bieber, the undisputed style chameleon and Rhode Skin founder, has consistently redefined contemporary fashion, effortlessly transitioning from avant-garde street style to red carpet glam. Her influence extends beyond daily ensembles, deeply impacting the lingerie world, particularly through her prominent role with Victoria’s Secret. Bieber’s recent photo dumps and campaigns not only highlight exquisite intimates but also offer a rare glimpse into her personal aesthetic and home, solidifying her status as a true fashion luminary.
An Established Icon: Hailey Bieber and the VS Collective
Bieber’s journey with Victoria’s Secret began when she joined the brand’s inclusive VS Collective in 2021. This partnership marked a significant shift for the lingerie giant, embracing diverse voices and body positivity. Her role within the Collective quickly evolved, culminating in her being named a Victoria’s Secret “icon” in August, a testament to her global appeal and fashion credibility. This elevated status underscores her pivotal role in shaping the brand’s modern image, moving beyond traditional “Angels” to embrace a more multifaceted representation of women.
Her campaigns are no longer just about showcasing lingerie; they reflect a broader narrative of confidence, self-expression, and contemporary allure, resonating with a new generation of consumers. This strategic alignment has positioned Bieber as a key figure in the brand’s ongoing transformation.
The Viral “Spooktobey” Photo Dump: A Seasonal Sensation
As October rolled around, Hailey Bieber embraced the Halloween spirit with a series of Instagram posts she endearingly captioned “spooktobey.” This playful photo dump, shared around October 23, 2025, provided fans with a peek into her festive fall activities, including painting pumpkins like black cats and sporting large, spider-shaped rings. It also subtly referenced her one-year-old son, Jack, adding a personal touch to the seasonal celebration, as reported by Harper’s Bazaar.
Amidst the autumnal scenes, one image particularly captured attention: a close-up selfie of Bieber sporting a pink mesh bra embroidered with tiny flowers. The piece was confirmed to be a Victoria’s Secret item, with the brand itself commenting on the post, “Cute bra 😉💕.” This viral moment highlighted her casual yet chic approach to lingerie, demonstrating how intimates can be integrated into everyday style and shared moments, even during the “spooktobey” season.
Beyond the lingerie, the dump also featured other fashion highlights, including a sporty green-and-yellow tank with “Brasil” emblazoned across the front, and an effortlessly cool all-black ensemble comprising a sweater, leather skirt, and boots. These diverse looks further showcase Bieber’s versatility and keen eye for trend-setting fashion.
Deep Dive into Victoria’s Secret Campaigns: From Fiery Red to At-Home Elegance
Bieber’s impact on Victoria’s Secret extends through various captivating campaigns, each meticulously curated to highlight different facets of her style and the brand’s offerings. Her recent collaborations have featured a range of looks that quickly become fan favorites and sell-out items.
The “Sauciest Yet” Red Lingerie
One of her most striking recent features, described as her “sauciest yet” by Bustle, showcased a vibrant, “strawberry red” set. This particular design included a slinky, wraparound bra with a see-through mesh triangle brassiere adorned with delicate floral details. Mimicking satin ribbons, silky red straps draped over her shoulders and criss-crossed around her waist, creating strategic cut-outs across her torso. The one-piece also featured built-in mesh panties with matching lacy embroidery, and its undeniably risqué back design was completely open, revealing a reverse thong style. This bold piece retails for $99.95, quickly becoming a coveted item among fans.
Festive Green and At-Home Style
In another campaign image, Bieber presented a more festive, yet equally alluring, “christmas tree green” matching set. This ensemble included a push-up bra with floral lace detailing and coordinating panties, retailing for $54.95 and $18.50 respectively. Evoking a cozy holiday morning, she styled this with an open flannel button-down, blending comfort with sensuality.
Beyond the studio shots, Hailey Bieber also invited fans into her personal space for a Victoria’s Secret photoshoot at her home. This intimate setting allowed for a more natural and relatable portrayal of lingerie. Looks from this collection included:
- A lacy mint green set with delicate cup detailing and a sweet bow, as she reclined on a luxurious fluffy chair.
- A vibrant fuchsia set featuring strappy waist detailing, exuding playful confidence.
- A piercing blue halter neck bikini, captured as she relaxed by her pool.
- A sophisticated black leotard paired with a black bra and briefs, connected by a semi-sheer lace panel, famously worn while sitting in her sauna.
These at-home visuals provided not only lingerie inspiration but also interior design goals, highlighting her chic living spaces.
The “Red Nail Theory” and its Lingerie Extension
The fiery red lingerie campaign resonated deeply with social media trends, particularly the popular “red nail theory.” This theory, widely discussed on TikTok, posits that wearing cherry-colored nail polish (or lipstick) can make one appear more alluring, especially to men. As Erin Stovall, Bustle’s senior beauty editor, explains, “red hot lingerie gives the wearer a major confidence boost — and will likely elicit a jaw-drop reaction from anyone lucky enough to see them in it.” Research supports the notion that the color red is an aphrodisiac, perceived by many as a symbol of passion, sensuality, and power. Bieber’s embrace of bold red intimates seamlessly extended this cultural phenomenon into the realm of fashion.
Fan Reactions and Hailey’s Enduring Influence
Across social media platforms, fans have consistently expressed overwhelming approval for Hailey Bieber’s lingerie showcases. Comments like “hailey yyyyyy,” “gorgeous af 🔥 🔥 🔥,” and “queen ❤ ️ ❤ ️” flood her posts, underscoring her widespread adoration. Her ability to consistently “serve up look after lewk” ensures she remains a constant topic of discussion and inspiration within the fashion community.
While her fashion endeavors often garner praise, Bieber’s public persona occasionally sparks broader conversations. A resurfaced clip from a Wall Street Journal interview, where she openly discussed dropping out of high school due to “laziness” but acknowledged it “worked out” due to her career, led to mixed reactions online. Despite some criticism regarding her privilege, her supporters fiercely defend her, praising her articulation, business acumen as the founder of Rhode, and undeniable influence as a fashion icon. Her father, actor Stephen Baldwin, has also publicly applauded her accomplishments, recognizing her success in the digital age.
In every facet of her career, from skincare entrepreneur to fashion tastemaker, Hailey Bieber proves to be a powerful and influential figure. Her work with Victoria’s Secret, particularly her recent campaigns and viral “spooktobey” dump, not only showcases stunning lingerie but also solidifies her position as an enduring style icon who continues to push boundaries and inspire millions.
