Model Hailey Bieber can now add “billionaire” to her résumé. The model and entrepreneur, who shares son Jack Blues with husband Justin Bieber, just made a major announcement—one that significantly boosts her net worth.
The 28-year-old founded her skincare line, Rhode, in 2022. Since its launch, Rhode’s pop-ups and exclusive lip products have gone viral, with skincare-savvy fans lining up for hours to score limited-edition lip liners or free glosses.
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Today, Bieber revealed that she has sold her beauty brand to e.l.f. Cosmetics for a reported $1 billion. She will stay on as Chief Creative Officer, while Rhode products are expected to debut in Sephora stores in the near future.
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A post shared by Hailey Rhode Bieber (@haileybieber)
Bieber shared the big news on her social media accounts, writing, “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.
Thank you to the amazing rhode team who have helped me build over the years. I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!
As I’ve said, this is only the beginning. 🤍”
Proud husband Justin Bieber was quick to share his wife’s big news with his own followers, celebrating her major milestone.
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A post shared by Justin Bieber (@justinbieber)
Justin Bieber wasn’t the only person celebrating Hailey’s newfound success. Excited fans were quick to applaud the Rhode founder’s news. One fan wrote on Hailey’s Instagram page, “Omg what you deserve Queen! I love this for you!❤️, ” while another shared, “Yass boss.”
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Hailey Bieber Shares Major Career News: ‘This Is Only the Beginning’ first appeared on Parade on May 28, 2025
