Ford to hike prices on these models, including the ‘most affordable pickup in America.’ Are tariffs to blame?

Ford Motor Company is hiking prices on popular nameplates despite CEO Jim Farley’s optimism regarding the impact of tariffs. Some of your favorite Ford models could become much more expensive in the near future.

Earlier this week, the Blue Oval announced its Q1 2025 earnings declined year-over-year and the Big Three American automaker expects a whopping $1.5 billion impact from tariffs in 2025. What does this mean for the prices of popular Ford cars, trucks, and SUVs?

Here’s what you need to know about the models affected by price hikes.

What Ford models are affected by upcoming price hikes?

The three Ford nameplates affected by upcoming price hikes thus far are the:

• Ford Maverick small pickup truck (current starting MSRP: $28,145)

• Ford Mustang Mach-E small electric SUV (current starting MSRP: $37,995)

• Ford Bronco Sport small SUV (current starting MSRP: $29,795)

These models will experience price increases of up to $2,000, Reuters reported May 7. A Ford spokesperson said that the price hikes are a result of typical mid-year pricing actions combined with tariff costs. The spokesperson told Reuters that the full cost of tariffs has not yet been passed on to customers.

Ford vehicles affected by price hikes are models produced in Mexico after May 2. These models are expected to hit dealer lots in late June, meaning Americans could see Ford price increases as early as Q2 as the iconic American automaker tries to grapple with the impact of tariffs. Luckily for consumers, Ford has taken a proactive approach to tariffs, offering an incentive for customers before any major price increases hit dealer lots.

Ford’s employee-pricing campaign

The Blue Oval is offering employee-pricing on most of its popular models via a campaign called Ford Motor Company: From America, For America. The idea is to offer Ford vehicles at prices previously only available to employees at a time when Americans are panicking over the new car market due to tariffs and potential price increases. Thanks to the incentive, drivers can save over $3,000 on best-selling Ford nameplates like the Ford F-150 pickup truck.

Ford is extending its employee-pricing campaign to July 6, “amid continued uncertainty around President Donald Trump’s tariffs on imported vehicles”, according to Automotive News.com. This could be great news for American consumers looking for a deal on a new Ford despite a rough outlook for new car buyers in the third quarter of 2025.

What tariffs mean for Ford Motor Company and its customers

Ford sold 2.2 million units in America in 2024, as per Statista. It’s no secret that tariffs could wreak havoc on 2025 sales as the Blue Oval is forced to increase prices because of tariff costs. The impact of auto import and part tariffs is no longer theoretical. Americans will begin to see direct results of ‘Liberation Day’ on dealer lots.

Price increases are especially troubling for nameplates like the Ford Maverick, a unique small pickup truck known for its affordability. The Maverick is the current most affordable pickup truck in America. Will tariffs ironically force its price so high that the American truck loses its title? Only time will tell, but upcoming price hikes on popular models like the Maverick, Mustang Mach-e, and Bronco Sport could be bad news for the Blue Oval’s entire portfolio, since only 35% of all Ford, Lincoln parts come from the U.S. or Canada.

President Donald Trump’s tariff tug-of-war with the auto industry

President Trump announced credits for a portion of the tariffs on auto parts on April 29, providing some relief to automakers. Car companies will also avoid tariffs on steel, aluminum, and other imports. The White House claims that the proclamation is “incentivizing domestic automobile production” as auto import and part tariffs absolutely ravage the projections of some of the world’s most successful automakers.

New vehicle prices will rise by roughly $2,000-$4,000 over the next six to 12 months, as per Goldman Sachs. Though President Trump’s new proclamation gives automakers some wiggle room, a 25% tariff on eight million imported vehicles still stands. This tariff could result in an annual sales decline of a million vehicles, according to analysts.

American automaker Ford may be uniquely positioned to endure these tariffs thanks to its American manufacturing plants, but the Blue Oval still imports several impactful nameplates from Mexico. The Ford Maverick affordable pickup truck is one of its most notable Mexican imports. Will President Trump make auto manufacturing in the U.S. great again, or will tariffs just make American vehicles overpriced in the eyes of car buyers?

Reuters contributed to this report.

This article originally appeared on USA TODAY: Ford price hikes include ‘most affordable pickup’ in U.S. What to know