Paige Bueckers has only been a professional athlete for a little over a month and she’s already making her mark in the WNBA. The UConn alum was drafted No. 1 overall in the 2025 WNBA draft and joined a Dallas Wings team undergoing a major rebuild. She’s had a ton of huge and memorable occasions these past few months, and she just added another one. Tonight, the Wings will play the Minnesota Lynx, which happens to be in Paige’s hometown of Minneapolis, and her tunnel walk outfit perfectly celebrated the moment.
In collaboration with Sherwin-Williams, Paige worked with legendary fashion designer Dapper Dan to create the custom look for her tunnel walk. The two-tone sweatsuit unveils Sherwin-Williams’ 2025 The Loneliest Color, radiant lilac, and Paige is no stranger to the sort purple hue. “It actually happens to be one of my favorite colors,” she tells Cosmo, “so I couldn’t really believe that it was the least popular color. I was very proud and happy to wear it.”
The look also has nods to Paige’s new home in Dallas with Western influences on the drawstrings and pants. Along with radiant lilac being the main part of the sweatsuit—which inspires self-expression, confidence, and undeniable energy, aka exactly what Paige brings on and off the court—the ensemble also includes Sherwin Williams’ Cavern Clay hue on the seams and cuffs, adding a fun, earthy contrast to the muted purple.
Ahead of the moment, Cosmo spoke with Paige about making her hometown debut as a WNBA player, working with the Dapper Dan to create the look, and more.
We’ve seen you in a similar purple before. How does radiant lilac, and its themes of boldness and self-expression, resonate with you on?
Being self-expressive and confident in whatever you want to wear—whether it’s the most popular color or least popular—and using it in your way has something that I’ve tried to do my last couple years in the fashion world. I’m still learning and growing, and but it’s always been about being confident in your own skin and not trying to fit in with the norms or what people think you should wear.
What was it like working with the iconic Dapper Dan to create this outfit for your first pro game in your hometown?
Dr. Dan is a legend and one of the best tailors. Getting to know him and his personality, as well as work with him and see how much he loves fashion, was really cool. He did an amazing job with the color collaboration, his design, the little details in his logo, the zippers; I thought it was all perfect; It fit me like a glove. It’s a mix of tailoring, but also it’s a little sweat suit action, so it’s ideal for a basketball player like me who loves to chill and be in sweats all the time.
Outside of playing, WNBA players have become known for their tunnel fits—what can fans expect from your looks this season?
I want to get established a little bit and focus on basketball for the most part, so I don’t even know what it’s gonna look like this season. Truly, it’s still up in the air. But I’ll probably be working with [stylist] Brittany Hampton again, so we’ll see. I love fashion so I want to put on, but there’s also a lot of pressure to put on when you’re stepping and dressing every single game. This one will be one of my best looks just based on the fact that Dapper Dan created it, and it’s a beautiful, radiant lilac color—this will probably be one of my favorite outfits. But for the season, maybe a mix of chill and a mix of a little bit not chill.
Sherwin-Williams’ messaging in this campaign is having the confidence to stand firm in who you are. As a rookie in a notoriously tough and competitive league filled with greats, how are you doing that and remaining confident?
Just by staying present and being in the moment and being where my feet are. That allows me to enjoy where I am and enjoy the journey and the ups and downs to it, because it’s all a part of your process of becoming a better human and better basketball player. So doing that and just being confident, like I’ve always talked about, and using my voice. I know that I’m a rookie, I don’t have any experience at all up to this point, but the way that I connect with people, the way that I can use my voice to help lead, build confidence, have a mix of challenge and support are something that I want to continue to do and stand firm in.
So, you’ll be in this amazing outfit and playing your first hometown game as a pro. What are you looking forward to the most about that?
Coming back home to Minnesota, playing against the Minnesota Lynx, which were my favorite dynasty growing up with now my favorite organization, the Dallas Wings, it’s all a mix of so much excitement, nervousness, anxiousness, and just trying to be confident. It’ll start in the tunnel with the great outfit Dapper Dan made for me, but I’m going to try to enjoy it and embrace being out there, especially with my new team. I think the whole experience will be really special.
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