Sisters Erin and Sara Foster are making waves in the fashion world with the launch of their new Favorite Daughter shoe collection. Their vision includes seeing style mavens Hailey Bieber and Rihanna in their designs, all while subtly weaving their brand’s aesthetic into their popular Netflix series, Nobody Wants This, showcasing a thoughtful blend of entrepreneurship and pop culture influence.
The dynamic duo, Erin and Sara Foster, known for their entrepreneurial spirit and creative ventures, are continuing to expand their successful brand, Favorite Daughter. After launching the brand five years ago in 2020, they have now unveiled their highly anticipated footwear collection, marking a significant step in their fashion journey.
In a strategic move to grow their burgeoning fashion empire, Erin and Sara Foster announced the debut of their Favorite Daughter shoe collection in October 2025. This expansion into footwear, a carefully considered step for the brand, comes under a new licensing agreement with industry giant Caleres, known for its extensive portfolio of global footwear brands. The sisters emphasized their commitment to quality and fashion-forward designs, stating that these are “the shoes we want and need in our own closets.”
The collection, which retails between $195 and $495, is designed to offer a designer-equivalent vibe without the hefty price tag, a core philosophy of the Favorite Daughter brand. Shoppers can find the new line at Nordstrom, Favorite Daughter’s own stores, and select department stores. This thoughtful pricing strategy aims to make fashionable trends accessible to a wider audience, solidifying the brand’s appeal.
The sisters collaborated with Natelle Baddeley, Caleres Senior Vice President and Chief Design and Product Officer, to co-create the collection. It features a range of elegant styles crafted from soft napas, exotic leathers, satins, velvets, and subtle suedes. A notable detail is the inclusion of a cushioned footbed, typically found in athletic shoes, providing enhanced comfort. The collection also boasts the Favorite Daughter signature buckles on removable straps, offering versatile styling options for pumps, boots, loafers, and sneakers.
Signature Styles from the New Collection:
- Margot Mary-Jane flat
- Kenna pointed-toe pumps
- Lola loafer
Hollywood’s Most Coveted Feet: Hailey Bieber and Rihanna
When asked about their dream “it girls” to sport their new footwear, both Erin and Sara Foster responded without hesitation. Erin expressed her desire to see Hailey Bieber in any piece from the collection, admiring her impeccable fashion sense. “She is so fashionable,” Erin emphasized to People magazine, highlighting Bieber’s influence as a style icon.
Sara, on the other hand, chose global superstar Rihanna. Her reasoning was strategic: “You don’t see her a lot… If there’s a picture of her walking down the street in Favorite Daughter shoes, it would hit.” The rarity of paparazzi photos of Rihanna would make any sighting in their shoes a significant cultural moment, aligning with the brand’s influential mark in pop culture.
The anticipation among fashion enthusiasts and fans of Hailey Bieber and Rihanna is palpable, eagerly awaiting the moment these style arbiters step out in Favorite Daughter shoes. This strategic choice underscores the brand’s aspiration for high-profile visibility and its growing influence within the entertainment and fashion industries.
From Footwear to Film Set: Favorite Daughter’s Organic Integration into “Nobody Wants This”
Beyond the runway, Favorite Daughter has already demonstrated its pop culture prowess through organic integration into Erin and Sara Foster’s hit Netflix series, Nobody Wants This. The show’s head costume designer, Negar Ali Kline, unknowingly sourced pieces from the line for Season 1, a testament to the brand’s authentic appeal.
The sisters maintain a natural approach to brand placement within the show, avoiding “heavy-handed” promotion. “We never developed the show with some plan to put Favorite Daughter in it,” Erin explained. Actors are free to choose outfits they feel good in, ensuring that any inclusion of Favorite Daughter pieces is genuine and seamlessly integrated into the narrative.
While the new shoe collection did not make it into Season 2 of Nobody Wants This, which premiered on October 23, other pieces from the Favorite Daughter clothing line were incorporated. Sara confirmed that the shoes launched after filming for the second season concluded, while Erin expressed her admiration for the wardrobe featured in the new season, particularly for the character Morgan.
A Nod to the Past: The Dr. Scholl’s Collaboration
Earlier in 2025, foreshadowing their main footwear launch, Favorite Daughter teased a small assortment of shoes in collaboration with Dr. Scholl’s, another brand under the Caleres umbrella. This capsule collection included a kitten-heel version of Dr. Scholl’s signature original sandal, priced at $225, and a fashion-forward take on their viral Time Off sneaker, retailing for $150.
The collaboration featured special materials and details like croco, hair-calf, and brogue embellishments. The Foster sisters spoke fondly of their nostalgic connection to Dr. Scholl’s, recalling that “when we were in ninth grade, there was nothing cooler than wearing a pair of Dr. Scholl’s slides.” This partnership successfully merged timeless comfort with modern style, appealing to fans of both brands.
Building a Fashion Empire: The Brand’s Broader Vision
The strategic partnership with Caleres signifies a new era of growth for Favorite Daughter, which initially launched in 2020 with Centric Brands. Jason Rabin, CEO of Centric Brands, highlighted Caleres’ “expertise in design, scale, and global reach” as key factors in bringing their footwear vision to life. Jay Schmidt, President and CEO of Caleres, praised Favorite Daughter for its ability to connect “culture to content and fashion,” recognizing the brand’s incredible momentum and strong point of view, as reported by Women’s Wear Daily.
The move into footwear complements Favorite Daughter’s existing successful categories, which include:
- Apparel
- Denim
- Suiting
- Accessories
- Logo wear
With a thriving wholesale business and a new retail store in Beverly Hills, Erin and Sara Foster’s Favorite Daughter brand continues to demonstrate a clear vision for thoughtful expansion, blending celebrity appeal, strategic partnerships, and authentic design to carve out a significant niche in the competitive fashion landscape.
