Jenna Johnson and Val Chmerkovskiy trade mirror balls for energy-infused romance, lending their real-life chemistry to Bloom Nutrition’s Valentine-ready Strawberry Rose sip that sells out in 12-packs at TikTok Shop.
Jenna Johnson and Val Chmerkovskiy know how to survive seven-hour rehearsals, live eliminations, and a national tour without crumbling. Their new not-so-secret weapon? Bloom Nutrition’s Strawberry Rose Sparkling Energy, a Valentine’s-limited flavor the married Dancing with the Stars pros are now officially co-signing.
Why a ‘DWTS’ Power Couple Needs a Cleaner Buzz
Between teaching partners, creating choreography, and flying to 44 cities on the DWTS Live tour, Johnson and Chmerkovskiy burn through more calories in a day than most people log in a week. Traditional energy drinks load them with sugar and synthetic caffeine, leading to the dreaded stage-side crash. Bloom’s formula counters that: 150 mg of natural caffeine from green-tea extract, zero sugar, only ten calories, and no artificial dyes.
- Clean lift without jitters
- Added electrolytes for muscle recovery
- L-theanine for focus during camera blocking
The result is a steady current of energy that lets the couple rehearse lifts at 9 a.m. and still host a late-night TikTok live without the shakes.
Strawberry Rose: Flavor Notes & Fan Service
Bloom could have slapped a red label on its existing recipe and called it festive. Instead the R&D team chased a layered profile: sun-ripened strawberry on first sip, a whisper of rose water on the finish, and micro-bubbles to keep the mouthfeel light. The pastel can even ships with a blank heart on the back so buyers can scribble a grade-school-style Valentine—an Instagram-ready wink that has already spawned 2.3 million views under #BloomValentine.
How the Collab Came Together
Johnson has been posting her morning supplement stack since 2022, slipping Bloom’s greens into smoothie bowls. The brand noticed the organic shout-outs, flew the couple to its Santa Monica lab last fall, and asked them to co-design a flavor they would actually drink backstage. After three rounds of blind taste tests, the pros landed on strawberry rose because, as Johnson told Parade, “it tastes like Valentine’s Day but still feels like something you can sip at 6 a.m. call time.”
12-Pack Economics & Sell-Out Speed
A case retails for $21.99 on TikTok Shop—roughly $1.83 per 12-oz can. That undercuts Celsius’ $2.19 grocery average while riding the same influencer wave that turned Bloom from a micro-label into a $90 million brand in under four years. Pre-orders opened January 20; strawberry rose moved 8,000 units in the first 24 hours, according to internal figures shared with Parade. Limited run ends February 14 or when inventory hits zero, whichever arrives first.
What Fans Are Saying
Comment sections under the couple’s joint TikTok instantly turned into a wish list:
- “Only buying if it comes with Jenna’s abs” racked up 41K likes.
- “Ship a can signed by Val and I’ll pay double” became the second-most-liked request.
- Users tagged partners writing, “Our new date-night drink just dropped.”
The thirst isn’t just metaphorical; resale listings already pop on Facebook Marketplace at $35 a case.
Health Check: Is Strawberry Rose Actually Good for You?
Each can delivers:
- 150 mg plant-based caffeine (≈ 1.5 cups of coffee)
- 0 g sugar, 0 g artificial sweeteners (sweetened with stevia)
- 150 mg potassium + 50 mg magnesium for hydration
- B-vitamin complex for metabolic support
Registered dietitian nutritionists contacted by Parade confirm the profile is safe for healthy adults, though they caution against exceeding 400 mg caffeine daily or mixing with pre-workout powders.
Next Moves for Jenna, Val & Bloom
Sources close to the deal say the contract includes an option to extend the partnership for a summer flavor if sell-through tops 75 percent by March. Johnson teased “something tropical and very tour-bus friendly” on her Instagram story, while Chmerkovskiy hinted at launching a Ukrainian honey-infused variant to honor his heritage. Neither party has confirmed, but Bloom’s track record of rapid SKU rotation suggests more dancer-approved flavors are already in centrifuge testing.
Bottom line: the same duo that took home the Mirror Ball in season 26 is now spinning a new kind of energy—one that trades glitter for green-tea caffeine and scores perfect 10s from supplement aisle shoppers.
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