Formula 1 and Walt Disney Co (NYSE:DIS) announced on Tuesday a new collaboration with Mickey & Friends that will begin in 2026.
Formula 1 chief commercial officer Emily Prazer said the arrangement fits perfectly with its strategy to step outside the world of sport and into a broader consumer market. In return, it introduced Disney to its 820 million fans worldwide.
In recent years, Formula 1 has seen a massive surge in growth with younger fans. Data shows that over four million children aged 8-12 actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.
Don’t Miss:
Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — this is your last chance to become an investor for $0.80 per share.
The team behind $6B+ in licensing deals is now building the next billion-dollar IP empire — invest early at $2.25/share.
Walt Disney stock surged over 9% in the last 12 months.
Walt Disney reported fiscal second-quarter revenue growth of 7% to $23.62 billion, beating the analyst consensus of $23.14 billion driven by its Entertainment and Experiences businesses. Adjusted EPS of $1.45 beat the analyst consensus of $1.20.
Entertainment revenue, including traditional TV networks, direct-to-consumer streaming and films, increased by 9% to $10.68 billion.
Sports revenue (mostly comprised of ESPN) rose 5% to $4.53 billion. Experiences revenue (including Disney’s theme parks and consumer products) climbed 6% to $8.89 billion.
For fiscal 2025, Disney projected an adjusted EPS of $5.75, an increase of 16% versus a $5.44 analyst estimate.
The company reiterated double-digit operating income growth for the Entertainment segment in fiscal 2025. Disney maintained its Experience segment to see operating income growth of 6%- 8% in fiscal 2025. The company expects its Sports segment to grow 13% in fiscal 2025.
CEO Bob Iger has said he remains optimistic about the company’s direction and outlook for the remainder of the fiscal year.
Read Next:
Hasbro, MGM, and Skechers trust this AI marketing firm — Invest before it’s too late.
Deloitte’s fastest-growing software company partners with Amazon, Walmart & Target – Many are rushing to grab 4,000 of its pre-IPO shares for just $0.30/share!
Photo: Shutterstock
Send To MSN: Send to MSN
“ACTIVE INVESTORS’ SECRET WEAPON” Supercharge Your Stock Market Game with the #1 “news & everything else” trading tool: Benzinga Pro – Click here to start Your 14-Day Trial Now!
Get the latest stock analysis from Benzinga?
This article Disney Taps Formula 1’s Global Fanbase To Supercharge Brand Reach Among Young Viewers originally appeared on Benzinga.com
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
