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Donatella Versace brought back several friends of the fashion house to close out her nearly 30-year chapter at the helm of Versace, including Claudia Schiffer and Kate Moss in the campaign imagery
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In a press release, Donatella said the campaign was “all about friendship, loyalty, and love”
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The campaign highlights what will be the final collection with Donatella at the helm, as she plans to step aside as the brand’s chief creative officer and become its chief brand ambassador
Donatella Versace brought back several friends of the Versace brand to close out her nearly 30-year chapter at the helm. On July 3, the brand unveiled the images for its latest campaign — the last with Donatella as the head of the fashion house, as she will officially step aside as the brand’s chief creative officer to become its chief brand ambassador.
Versace marked the end of one of fashion’s most defining eras by including multiple iconic supermodels in the campaign, including Kate Moss, Claudia Schiffer, Anok Yai, Kristen McMenamy, Amber Valletta and more.
In a press release, Donatella, 70, said the “energy” on the campaign was “extraordinary.”
Mert & Marcus/Versace
Kate Moss
“It was all about friendship, loyalty, and love. These images were created to celebrate the soul of the Versace woman,” she added. “Her strength, her spirit, her attitude, and her heart. Every collection is a story, and this campaign is the story of Versace. Inspiring the present and anticipating the future.”
Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Mila Van Eeten and Jacqui Hooper are also featured in the campaign, which was captured by long-standing collaborators Mert and Marcus.
Mert & Marcus/Versace
Claudia Shiffer
According to Versace, the campaign functions as “a powerful dialogue between FW25 and archival dresses—iconic, definitively Versace silhouettes, formed of the House’s signature metallic mesh.”
Donatella took over Versace following the 1997 murder of her brother Gianni Versace and has since been instrumental in shaping the label’s identity in the modern era. Her tenure saw the brand expand its global reach while staying true to its signature bold, glamorous and unapologetically sexy aesthetic.
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Mert & Marcus/Versace
Amber Valetta
The designer confirmed the news in an Instagram post on Thursday, March 12, announcing that Dario Vitale would be taking over to become the brand’s chief creative officer as of April 1, 2025.
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Mert & Marcus/Versace
Liu Wen
The post read, “Championing the next generation of designers has always been important to me. I am thrilled that Dario Vitale will be joining us, and excited to see Versace through new eyes. I want to thank my incredible design team and all the employees at Versace that I have had the privilege of working with for over three decades.”
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