Chipotle is offering customers a special treat in celebration of Cinco de Mayo!
The Mexican food chain is giving away $1 million of free food for the upcoming holiday as it launches its new, immersive digital gaming experience, Ingredient Quest, on Roblox, the brand announced on Tuesday, April 29.
Users will be tasked to collect virtual cards featuring 53 Chipotle real ingredients in Chipotle’s Burrito Builder experience on Roblox for a chance to win 50,000 free burritos. The game launches at 3:00 p.m. PT on May 5.
“Chipotle created Ingredient Quest to educate its Gen Z fans on the brand’s 53 real ingredients while giving them the opportunity to claim a reward of free Chipotle in the physical world,” Chipotle said in a press release. “Inspired by the generation’s love for nostalgic collectibles, the experience taps into the thrill of opening ‘card packs’ and celebrating rare ‘pulls.’ “
Roblox users enter Chipotle’s virtual restaurant, where they’ll receive an assortment starter pack of five ingredient cards to begin the Ingredient Quest experience. Users must roll burritos in Burrito Builder to earn Burrito Bucks. The first 50,000 to collect all 53 ingredient cards will receive a free entrée offer.
Chipotle
Chipotle is giving away $1 million in free food for Cinco De Mayo in Roblox game
Related: Chipotle Is Giving Away $1 Million in BOGO Burritos
“Our fans love to celebrate Cinco de Mayo with our real ingredients,” Chipotle said. “This year, we’re giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way.”
The freebies don’t stop there — from May 3–5, Chipotle customers will be offered free chips and Queso Blanco with the promo code CINCO25 on the Chipotle app, Chipotle.com and Chipotle.ca. From May 1—5, guests can also enjoy free delivery with the promo code DELIVER.
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Chipotle Mexican Grill restaurant
Related: Chipotle’s $6 ‘Boorito’ Deal Is Back and Will Be Available Internationally for the First Time
Chipotle recently marked another holiday with a game for customers — National Burrito Day on April 3 — as the brand brought back the Burrito Vault.
The game ran from March 31 to April 2, giving away total prize winnings worth around $1 million, including 157,500 total buy-one-get-one free entrée codes offered to players.
Chipotle has long been known for its BOGO and annual free burrito deals. In April 2024, the brand celebrated their hockey-loving fans during the Stanley Cup playoffs by offering a BOGO deal to any customer wearing their hockey jersey.
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