The Gist
From butter yellow, espresso brown, and wine red it’s clear to see that fashion loves a food-inspired trend.
The latest color trend to make a splash is aperol orange.
We spoke to experts about how to wear and style this delicious color.
I just got back from a five-day trip to the South of France and though I’ve already made my reluctant return to Brooklyn, mentally and sartorially, I’m still prancing through the immaculate streets of Monte-Carlo. Because while I was gone, the unofficial beverage of the region—Aperol Spritz—began trending in New York City fashion circles.
Much like a well-made Aperol Spritz, the internet is filled to the brim with essays and outfit roundups instructing readers on how to duplicate the casual-chic Eurocore aesthetic. But, speaking from experience, they can all be summarized in two short words that, likewise, epitomized my trip: Aperol orange. The vivacious hue is fashion’s newest food fixation, joining the ranks of digestible color trends, like butter yellow, espresso brown, and wine red.
“Aperol Spritz is one of the most recognizable cocktails worldwide with its unmistakable bright orange hue,” says Allison Varone, Head of Marketing of Aperol’s parent company, Campari. “From piazzas in Venice to rooftops in New York, Aperol’s bold splash of color has become synonymous with joyful connection and Italian style, inspiring fashion and an endless summer vibe.”
The Euro-coded colorway has popped up in recent collections from high-end designers, like Versace, Prada, Loewe, and Jacquemus. Cosabella similarly highlighted the hue in their Summer 2025 collection. The brand’s Head of Design, Dani Read says: “Aperol orange is a hot, vibrant color that feels sunny and sexy at the same time. There’s a playful sense of escapism…that taps into our appetite—for both flavor and travel.”
Like the beverage it’s named for, this refreshing tangerine colorway offers wearers an instant serotonin boost—which Clare Barrins, Founder and CEO of swimwear brand Sheila, says is part of its draw. According to her, “people are craving colors that uplift and energize,” she tells InStyle. “Aperol orange is incredibly optimistic and bold, making it feel fresh and playful in a world looking for escapism and joy. It taps into a desire for summer-year-round vibrancy, which resonates with a broad audience right now.”
Here’s how to successfully mix summer’s zestiest hue into your seasonal wardrobe.
With Cobalt Blue
Getty Images
Contrasting colors brings a cool vibe.
Take cues from the liquor itself, by pairing orange with a vivid shade of cobalt—like the iconic Aperol logo. The combo will evoke “thoughts of ripe peaches, summer spritzes, and Mediterranean sunsets,” said Barrins. “Its warm tones flatter most complexions and allow for effortless pairing with a range of colours—making it a color that is not only fashionable, but also highly wearable.”
With All-Over Orange
Getty Images
You’ll want to slurp up this style.
Daring dressers should consider embracing a heavy pour of the apéritif-inspired color trend. A two-piece tangerine suit looks surprisingly posh when mixed with luxe noir accessories. But beware, ingesting too much Aperol orange will surely cause feelings of giddiness.
With Bubblegum Pink
Getty Images
Wears colors that will pop.
Though orange and blue are a power couple to be sure, pink and orange are Barrins’s preferred pairing. “Aperol orange looks gorgeous alongside soft neutrals, if you like playing it safe, but if you’re more bold, it looks especially stunning with other bright colours,” she says. “For example, we like to pair our Golden Hour pieces with Hot Pink Haze, which really lets the orange brilliance pop.”
With Layered Textures
Getty Images
More means more when it comes to layers.
I’ll admit, it’s tough to make a color this pigmented feel chic, but believe me when I say: It can be done. Interesting textures—like sequins, knits, and poplin—work in tandem to elevate this boisterous colorway.
With an Abstract Print
Getty Images
A print packs a punch.
Similar to fuschia, crimson, lime, or any color, really—Aperol orange looks unequivocally chic, when paired with black and white. It’s a great way to tone down the brilliant hue, if summer brights aren’t exactly your thing.
With Black and White
Getty Images
Denim can be daring.
Similar to fuchsia, crimson, lime, or any color, really—Aperol orange looks unequivocally chic when paired with black and white. It’s a great way to tone down the brilliant hue, if summer brights aren’t exactly your thing.
With Double the Orange
Getty Images
Squeeze the most out of your orange dressing.
Read recommends embracing monochromatic themes to truly pay homage to the color. “Tonal pairings—like other shades of yellow and orange—as well as neutrals like ivory and nude, complement it beautifully,” says Read.
With an Black ’Fit
Getty Images
When in doubt go back to black.
When I’m struggling to style, I revert back to my truest form. My signature all-black ’fit is positively screaming for a taste of this yummy color trend.
Read the original article on InStyle
