Capri Sun’s tallest ever pouch, celebrating the summer solstice, sold out minutes after it was released earlier this week.
The limited-edition Solstice Pouch, described as “part nostalgic, part unserious,” sold out within four to six minutes when it was released June 16 and 17, the brand said. The 15-inch pouch held about 20 ounces of juice, “more than three times a regular pouch,” and came with an extra-long yellow straw, according to Capri Sun, which added that the drink would “keep fans cool and quenched all day long.”
“We know our fans love discovering new twists on our iconic pouch, but the response to our longest pouch ever blew us away,” Senior Brand Manager Jessica Barker said in an emailed statement to USA TODAY. “Both drops sold out in just minutes—four and six, to be exact—which is a pretty clear sign that our fans are just as serious about fun as we are.”
“We created the limited-edition pouches to celebrate the start of summer in a big way, and we’re thrilled to see just how much people loved it,” she added.
Will Capri Sun release Solstice Pouches again?
No. The exclusive pouches were only available for a limited time and will not be restocked, according to Barker.
“The exclusive solstice pouches were available for a limited time and have officially sold out,” Barker said. “While there are no plans to restock at this time, we’re thrilled by the fan excitement and are always looking for new ways to surprise and delight Capri Sun fans.”
Capri Sun’s Solstice Pouch was sold exclusively at Walmart for $1.50, “a nod to the solstice’s 15 hours of sunlight,” according to the brand.
Capri Sun Fruit Punch
While the Solstice Pouch is no longer available, “Capri Sun Multi-Serve,” another of the brand’s summer launches, is still available. The 96-ounce bottle of Fruit Punch, which is purportedly the brand’s top flavor, dropped “just in time for summer.”
“For years, Capri Sun fans have called for a larger serving size to enjoy even more of their childhood favorite drink,” the brand said in a news release. “In fact, between 2020 and 2023, a staggering 76 percent of suggestions received by the Capri Sun call center were about fans wanting a bigger product size.”
The multi-serve is available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X and Instagram @saman_shafiq7.
This article originally appeared on USA TODAY: Capri Sun’s Solstice Pouches sell out. Will they be back?
