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Big Tech billionaire backlash: Protest billboards call out Musk, Bezos, Zuckerberg

Last updated: July 22, 2025 12:55 pm
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Big Tech billionaire backlash: Protest billboards call out Musk, Bezos, Zuckerberg
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Message behind ‘We Make, They Take’ billboardsWho is on the ‘We Make, They Take’ billboards?Where are the ‘We Make, They Take’ billboards?What is More Perfect Union?

President Donald Trump’s second term has sparked a renewed call for action against corporations and billionaires, with regular protests and boycotts happening throughout the nation.

More Perfect Union has started a similar form of protest in multiple states. Here’s what we know:

Message behind ‘We Make, They Take’ billboards

Fifty new billboards have gone up across eight states, according to an emailed news release. They are bright yellow-green and white, depict certain billionaires, and have messages calling out corporate and political exploitation of working-class Americans. The billboards are written with things like “We make minimum wage. They take our Medicaid,” and “We make big tech rich. They take control of our lives.”

Who is on the ‘We Make, They Take’ billboards?

There are four different designs of the billboards. Each one has a different billionaire including Elon Musk (CEO of Tesla), Mark Zuckerberg (CEO of Meta), Jeff Bezos (Amazon’s founder) and Peter Thiel (PayPal’s founder).

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Sample billboard designs for More Perfect Union’s nationwide campaign against corporate and political exploitation
Sample billboard designs for More Perfect Union’s nationwide campaign against corporate and political exploitation

Where are the ‘We Make, They Take’ billboards?

The billboards are located in the following cities across nine states:

  • Colorado Springs, CO

  • Grand Rapids, MI

  • Richmond, VA

  • Wake County, NC

  • Augusta, GA

  • Pensacola, FL

  • Milwaukee, WI

  • Albuquerque, NM

  • Des Moines, IA

What is More Perfect Union?

A billboard that's part of More Perfect Union’s nationwide campaign against corporate and political exploitation hangs over Washington Road in Augusta, GA on Friday, July 18, 2025.
A billboard that’s part of More Perfect Union’s nationwide campaign against corporate and political exploitation hangs over Washington Road in Augusta, GA on Friday, July 18, 2025.

More Perfect Union calls itself a nonprofit education, advocacy and journalism organization dedicated to building power for the working class.

“We’re calling out a simple truth: Working people keep this country running, but corporations keep taking more and more,” said More Perfect Union Founder and Executive Director Faiz Shakir. “What we’re seeing today is politically sanctioned exploitation of America’s working class − the nurses, teachers, warehouse workers and service employees who hold this country together − all to benefit a handful of billionaire oligarchs and multinational corporations. This campaign calls that out and is designed to start a conversation in the places where it matters most.”

Miguel Legoas is a Deep South Connect Team Reporter for Gannett/USA Today. Find him on Instagram @miguelegoas and email at mlegoas@gannett.com.

This article originally appeared on Augusta Chronicle: Big Tech billionaire backlash: Billboards call out Musk, Bezos

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