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Beyoncé doesn’t need anything to enhance her star power on stage—but an elaborate denim bodysuit always helps.
Beyoncé’s Cowboy Carter rodeo has had no shortage of high fashion. Since her tour began at the end of April, the “LEVII’s Jeans” singer and lover of denim has showcased a plethora of dazzling on-stage looks from fashion houses like Loewe, Burberry, Mugler, and Moschino. But she may have debuted her best look yet over the Memorial Day Weekend, when she spotlighted one of her favorite Black-owned brands: Brooklyn-based Telfar.
The singer first appeared on stage in the outfit while singing her Cowboy Carter single, “Texas Hold ‘Em,” during night three of her MetLife Stadium shows in New Jersey.
The custom Telfar design featured a floor-length, glittering denim trench coat styled over a blue paisley-patterned bodysuit—resembling that of a typical western style bandana—and crystal-studded, thigh-high denim chaps. The brand’s famous circular T emblem could be subtly seen hidden within the pattern of the bodysuit. Beyoncé accessorized the custom look, which sparkled on stage, with a black cowboy hat, sleek gold-frame sunglasses, and elbow-length gloves that matched her bandana-themed bodysuit.
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The Cecred founder kept her floor-length trench on during her performance of “Texas Hold ‘Em,” but removed it to perform popular hits like “Single Ladies” and “Love On Top.” Later, the singer two-stepped down the stage for “Jolene” and grooved to “Bodyguard,” proving that the Telfar ensemble was easy and effortless to move in.
The star’s dancers matched the singer in Telfar looks of their own, wearing white Telfar-logo printed tanks with jean jackets and mini shorts. Beyoncé’s eldest daughter, Blue Ivy— who has been a central part of the Cowboy Carter World Tour—also matched her mom in a strapless denim top and wide-leg jeans by the designer.
Beyoncé is a longtime fan of Telfar, and famously championed the brand by carrying its shopping bag for a Brooklyn date night. She even nodded to the label in her “Summer Renaissance” lyrics: “This Telfar bag imported, Birkins, them sh*t’s in storage.”
Beyoncé also wore Telfar back in 2023, for her Renaissance World Tour. At the time, the “Cuff It” singer stepped out in a sparkling red Telfar ensemble which had a similar design to her recent Cowboy Carter look, featuring a zipper bodysuit, fitted chaps, and fingerless gloves. The star’s dancers matched her in red track suit versions of the look—all featuring the brand’s T emblem logo in white.
Following Sunday night’s MetLife show, Yvette Noel-Schure of Beyonce’s Parkwood Entertainment, shared a post on Instagram praising the Sir Davis founder’s New Jersey performance and her new Telfar look. “You got that @telfarglobal! New Jersey CCT night three! Were you there? Two more to go in my state!!BUCKIIN!!,” she captioned a series of photos featuring Beyoncé on stage in the outfit.
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A post shared by Yvette Noel-Schure (@yvettenoelschure)
Queen Bey herself later shared her own photos of the Telfar ensemble on Instagram with snapshots from the Sunday night show sans caption. Clearly, the outfit itself says it all.
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