An IKEA inside a Best Buy? It’s happening, sort of.
The popular Swedish furniture store is teaming up with the electronics giant to bring kitchen and laundry planning to select Best Buy stores across the country.
Beginning in the fall, customers shopping at 10 Best Buy stores will be able to get “inspiration, planning support and make purchases for their kitchens and laundry rooms like never before,” according to the retailer’s news release.
The partnership, which will be the first-ever cross-brand retail experience for IKEA U.S., aims to “make it easier to integrate Best Buy appliances into IKEA kitchens and home laundry areas.”
Here’s what to know about the IKEA and Best Buy mashup, including where the service will be available.
Why are IKEA and Best Buy joining forces?
According to Rob Olson, the chief operations officer for IKEA U.S., the partnership will create what he called a “one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease.”
The new in-store collaboration between the retailers will initially launch in 10 stores throughout Florida and Texas, and feature 1,000-square-foot IKEA footprints that “showcase inspirational kitchen and laundry room settings,” according to the release.
At these stores, customers can receive support from IKEA workers to plan and order home furnishing products, as well as get advice on electronics from Best Buy employees.
Where will the Best Buy and IKEA pilot locations be?
Here are the 10 Best Buy stores that will feature an IKEA shop-in-shop later this year:
Boynton Beach, FL
Daytona Beach, FL
Lakeland, FL
Melbourne, FL
Waterford Lakes, FL
Alamo Ranch, TX
Hulen, TX
Humble, TX
Mesquite, TX
South Austin, TX
Additionally, two stores – Lakeland, Florida, and Alamo Ranch, Texas – will serve as pick-up points for IKEA shoppers. Customers in these markets will be able to pick up most IKEA U.S. products for free at these Best Buy stores, regardless of whether they were purchased through the new IKEA in Best Buy design experience or IKEA.com.
Jonathan Limehouse covers breaking and trending news for USA TODAY. Reach him at JLimehouse@gannett.com.
This article originally appeared on USA TODAY: Best Buy testing IKEA shop-in-shops at 10 locations: See where
