Ariana Grande has become known for her commitment to a look. Once, it was an A-line minidress worn with a high ponytail. Most recently it has been Glinda-pink or nothing. Now, she’s taking another look toward the rainbow and embracing some different hues for Swarovski’s spring/summer 2025 campaign.
The brand ambassador dressed up in a kaleidoscope of colorful crystals in the Mert and Marcus-shot imagery.
“I love the storytelling,” Grande told ELLE UK of the portraits. “I love the vibrant colors and the way these pieces catch the light in every shade imaginable. It’s full of so much pure joy.”
Swarovski is a household name around the world, and Grande understands how far and wide these photographs will be seen. She feels fortunate to collaborate with such a creative company. “It’s an honor to represent a house that shares my passion for creativity and continues to push the boundaries beyond the world of jewelry,” she added.
Fans of Grande will be happy to see that her famous ponytail returns for the campaign—though this time, it is lilac-tipped and considerably shorter. In one of the photos, she even has a monochromatic moment in matching lilac sunglasses, clothing, and jewelry.
Grande is thrilled with her new campaign. “Continuing this creative journey with Giovanna [Battaglia Engelbert, creative director] and Swarovski has been such a dream,” she said. “From our recent capsule collection to the stunning Swarovski campaigns, it’s all about celebrating bold self-expression, and I’m so grateful to continue creating magic together!”
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