Apple recently launched a new campaign to promote AirPods 4 with a short film starring Pedro Pascal. Now the company has also shared a behind-the-scenes video with director Spike Jonze, who was behind the movie “Someday.”
Behind-the-scenes video of AirPods 4 short film
With the short film, Apple shows the benefits of the Active Noise Cancellation feature in AirPods 4 in a fun and creative way. In the behind-the-scenes video, Pascal and Jonze detail that the movie is about someone on a breakup and how music combined with the ANC feature on AirPods can transform the world around you.
“It’s illustrating this idea that when you put on your AirPods and you put on Active Noise Cancellation, your whole world transforms with the music that you choose to put on to the mood that you’re in,” said producer Jorie Feldman.
Costume designer Kym Barret, who also worked on the clip, details how they made two-tone costumes to match the scenery change. “Interesting part of show is that you see people in a full costume of winter or summer and a particular color and then, in the middle of the scene you get in camera, an illusion.”
This is not the first time that Apple has worked with Spike Jonze on an advertisement for its products. In 2018, the filmmaker directed a short film promoting the HomePod. Starring dancer FKA Twigs, the ad entitled “Welcome Home” won in the Advertising Excellence/Single Commercial category at the AICP Awards.
You can watch the behind-the-scenes video below, or on YouTube:
AirPods 4 with ANC cost $179, you can find them for less on Amazon.
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