Tesla just rolled out a “Tesla Bonus” discount in select European countries, slashing prices by as much as €4,000 on new and in-stock Model 3s. When paired with local government electric vehicle subsidies, the final cost drops significantly, lower than most luxury sedans.
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Tesla hasn’t said how long the bonus will last or whether it will expand to other models or regions, but it’s clear this move is designed to jump-start sales in areas with strong demand and intense competition.
Here’s everything you need to know about this Tesla discount and if you should start budgeting for one now.
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Where Is the Tesla Bonus Available Right Now?
The Tesla Bonus isn’t available everywhere yet, but according to Drive Tesla Canada, here’s where the Model 3 discounts are active:
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Italy: €4,000 discount on new Model 3s.
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Luxembourg: €4,000 discount on both new and inventory cars.
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Spain: €3,290 discount on new orders.
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Portugal: €3,800 discount, currently for inventory only.
According to DriveGreenLiveGreen on X, in Luxembourg, the price of a rear-wheel-drive Model 3 drops to just €29,996 after stacking the Tesla Bonus with a €6,000 government incentive.
Each country has its own eligibility and structure, so the exact savings will depend on where you live and what’s available.
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Why Is Tesla Giving Such a Big Discount in Europe?
The European electric vehicle (EV) market is now crowded. Chinese automakers are flooding in with sleek, cheaper models, and homegrown brands like Volkswagen and Renault are digging in with strong lineups and local loyalty.
Tesla’s once-unmatched appeal is being challenged hard, especially in price-sensitive segments. With rumors swirling about incoming updates to the Model 3, Tesla likely has more stock than it’s comfortable holding. Moving that inventory quickly keeps things lean and avoids backlogs when new trims roll out.
While the bonus is only available in a few countries, Tesla could be testing the waters. If it sparks a sales bump, similar discounts could sweep across Europe and maybe even hit North America.
Should You Start Budgeting for a Tesla Model 3?
If you’re a first-time EV buyer, live somewhere with strong government subsidies or just want a premium electric car without blowing your savings, this discount is a big deal. A few thousand dollars off, especially when stacked with national incentives, can close the distance between “maybe someday” and “I could actually buy this.”
So yes, if you love Tesla vehicles and have wanted a Model 3 for a while, this is a great time to start saving.
But temper your expectations for now since these discounts are country-specific. Some only apply to in-stock vehicles, not custom orders. There’s also no promise that Tesla will roll this out across the United States.
Final Thoughts
A steep Tesla discount paired with government subsidies can shave thousands off the Model 3’s price, enough to finally tip the scales for budget-conscious buyers. Even if you’re outside Europe, this may be the first sign of broader cuts ahead. If prices drop near you, would you be ready?
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Sources
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Drive Tesla Canada, “Tesla Offers Up to €4,000 Off Model 3 in Select European Markets with New ‘Tesla Bonus’.”
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X, “DriveGreenLiveGreen.”
This article originally appeared on GOBankingRates.com: An Over $4K Discount on Tesla Model 3 Could Be on the Horizon — Should You Start Budgeting for One?
