“It’s gonna be May” day is here once again—and brands can’t resist joining the trend.
NSYNC—and Justin Timberlake—unknowingly sparked one of the most viral pop culture memes with their 2000 hit “It’s Gonna Be Me,” which makes the rounds every year like clockwork.
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Reportedly originating on Tumblr in 2012, according to E! News, the meme plays on how Timberlake pronounced “me” as “may” in the song’s chorus.
The rest is history, with brands revealing their own memes and videos as the calendar flips from April to May, including Aldi, whose social media team truly outdid themselves.
On the eve of May 1, the grocery chain shared a still photo of the front of their store, with a giant curly-hair head—channeling Timberlake’s iconic ramen-style curls—slowly peeking over the roof.
The song played in the background, as the phrase “It’s gonna be May” appeared at the top of the video.
“Those May aisles just hit different. 🤭” the post was captioned, eliciting roars of laughter from fans and shoppers alike.
See the ALDI post right here.
“I f***in love Aldi fr 😂💜” one wrote, as another joked, “why is there Ramen on the roof.”
Plenty simply left “It’s gonna be May” gifs in support.
“Stop hahahahahah 😂😂😂😂😂” one laughed.
Others suggested the social media person needs a “raise” with comments like, “We love you aldi and whoever runs this IG needs a raise 🙌” and “You’re killing it, Aldi (socials team).”
“Your content is ::chefskiss::” someone else declared.
One follower even made a bold statement: “Aldi is the new Wendy’s social media I live for!”
This isn’t the first time Aldi’s social media post went viral—in early April, the discount grocery store chain referenced the final episode of HBO’s White Lotus season four finale with a photo of ingredients for a smoothie—frozen tropical fruit, whey protein powder, milk and bananas—along with the words “recommend cleaning the blender before use.”
