If you loved “chicken jockey” or enjoyed yelling “I am Steve” while watching “A Minecraft Movie,” then get ready because Warner Bros. Pictures is inviting fans to experience the blockbuster in a new way.
On May 2, showings of the movie will be showing across North America, and fans are being invited to get fully interactive. Audiences will have the opportunity to flex their voices by singing — or meme-ing — along with their favorite moments from the movie. According to Warner Bros. Pictures, “‘A Minecraft Movie: Block Party Edition!’ is made for those who yearn for the mines, so get ready to (re)enter the Overworld this weekend.”
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“A Minecraft Movie” set a box office record when it opened around the world to $313 million, marking the highest debut yet for a video game movie adaptation. Starring Jack Black, Jason Momoa, Danielle Brooks, Emma Myers and Sebastian Hansen, the movie is based on the popular video game of the same name from Mojang Studios.
When the film opened, the film sparked a viral trend among young moviegoers, in which they scream and throw popcorn during pivotal moments of the movie (including Jack Black proclaiming “I am Steve” and yelling “chicken jockey!”). Movie theaters responded by issuing warnings against unruly behavior and in some cases, notifying the police.
In response to those viral screenings, director Jess Hess said, “It’s funny because I think it’s just literally cheering and throwing popcorn, which is so funny to me that cops are getting called for popcorn. Yeah, it’s hilarious. I’ve seen so many funny videos. It’s great, especially when people are climbing on their friends’ shoulders and standing up and cheering for those moments. It’s like this crazy anticipation. But, man, I’m just glad people are making memories with their friends and families.”
Tickets are on sale now in select theaters for “A Minecraft Movie: Block Party Edition!”
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