Arby’s is introducing a shirt and shorts it says are made entirely of napkins. The rollout comes as the chain introduces new BBQ sandwiches.
In the world of fast fashion, many clothes are virtually disposable these days. Arby’s is taking things to the next level.
With National Barbeque Day approaching on May 16, the fast-food chain has introduced a button-down shirt and matching pair of shorts, which are made entirely of napkins. Dubbed the 13 Hour Drip Fit, the complete outfit will cost $85. (Fast fashion might be cheap, but napkin duds? Not so much.)
You can buy one at 13hrdripfit.com.
The outfit was designed in collaboration with the Chain brand. Both the shirt and shorts are white (because what fun is it to drop sauce on an outfit that won’t let you revel in the mess?), with red stripes and, natch, the Arby’s logo.
While Arby’s says the outfit is entirely made of napkins, that doesn’t look to be entirely true. The shorts appear to have an elastic band to keep them up (and accommodate for an increasingly full stomach) and are secured by what appears to be a cotton drawstring. And, of course, the shirt’s buttons are plastic. To be fair, the company never said the napkins were paper.
The outfit drops at the same time as a new BBQ line of sandwiches from Arby’s, including a quarter-pound brisket and quarter-pound pulled pork sandwich.
“With the 13-Hour Drip Fit, we wanted to bring the slow-smoked swagger of our BBQ to life in a way you can wear. Made entirely from napkins, it’s fashion that says, ‘I came hungry,” said Jeff Baker, chief marketing officer at Arby’s.
Yes, you could wear a bib. You could tuck a napkin into your shirt. Or you could, you know, wash your clothes after you dribble sauce or brisket juice onto your clothes. There’s even the option to carefully eat your sandwich and not make a mess, but what fun is that?
This story was originally featured on Fortune.com
