Krispy Kreme announced Monday a collaboration with Bandai Namco Entertainment America Inc. that celebrates the 45th anniversary of Pac-Man with a new doughnut collection inspired by the iconic game.
The promotion also comes with free food: the chain is giving away 45,000 free Original Glazed doughnuts May 12-18.
Available beginning May 12 for a limited time at participating Krispy Kreme shops, the Krispy Kreme x Pac-Man Collection features three new doughnuts in a custom Pac-Man game dozen box.
The three new flavors include:
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Pac-Man Party Doughnut: An Original Glazed doughnut piped with yellow buttercreme flavored icing, sprinkled with celebration sprinkles and topped with a Pac-Man piece.
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Team Ghost Doughnut: An unglazed shell doughnut filled with chocolate flavored cream, dipped in black icing, decorated with a Pac-Man maze and topped with a Team Ghosts piece.
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Strawberry Power Berry Doughnut: An unglazed shell doughnut filled with strawberry flavored cream, dipped in red icing and topped with white sprinkles and green leaf icing.
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Krispy Kreme celebrating Pac-Man anniversary with free doughnuts
In addition to the doughnut collection, Krispy Kreme is also aiming to give customers 45,000 free Original Glazed doughnuts May 12-18 during “hot light hours,” which are 7-9 a.m. and 5-7 p.m., or whenever their hot light is on. There is a limit of one per guest per day in-shop and via drive-thru.
Krispy Kreme is also transforming its Doughnut Dots into “Pac-Dots” May 12-14, giving customers a free 10-count of Dots with the purchase of any dozen doughnuts at regular price.
Lastly, the doughnut chain is offering a dozen Original Glazed doughnuts for just 25 cents with the purchase of any dozen at regular price on May 22, Pac-Man’s birthday.
More on the new Pac-Man collection
The collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. Customers can also get the doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers.
“These all-new PAC-MAN doughnuts are sweetest in multi-player mode. So, press start on a dozen and chomp on a maze of flavors with family, friends and coworkers,” said Dave Skena, Krispy Kreme Chief Growth Officer, in a news release. “Partnering with Bandai Namco and Pac-Man is a new high score of sweetness.”
“This year marks an incredible milestone as we celebrate PAC-MAN’s legacy and his 45 years of impact,” said Karim Farghaly, senior vice president, business innovation and licensing at Bandai Namco Entertainment America Inc., in a news release. “We are thrilled to partner with Krispy Kreme, another beloved iconic brand, to deliver a sweet experience for fans to enjoy just in time for PAC-MAN Day.”
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
This article originally appeared on USA TODAY: Krispy Kreme offers free doughnuts in rolling out Pac-Man collab
