Zara is bringing 50 modeling all-stars together for a very special reason.
The clothing retailer is celebrating 50 years with a campaign featuring just as many supermodels. An accompanying film shot by fashion photographer Steven Meisel stars some of fashion’s most famous faces, including Cindy Crawford, Paulina Porizkova, Twiggy, Naomi Campbell, Adriana Lima and Christy Turlington. Throughout the two-minute clip, the legendary group pose, dance and lip-sync along to Donna Summer’s “I Feel Love.”
Other campaign cast members include Amelia Gray Hamlin, Irina Shayk, Paloma Elsesser, Precious Lee, Karlie Kloss and Vittoria Ceretti.
In a press release, Zara calls the campaign “a celebration of relationships,” calling out “Meisel’s unparalleled rapport with models and their boundless love for him.”
“They express a collective, shared love for fashion, for creation, and for both Meisel and Zara, with whom many have relationships reaching back decades,” the statement continues.
Steven Meisel/Zara
Linda Evangelista for Zara.
The campaign dropped on Friday, May 9 — exactly 50 years to the day of the opening of the first Zara store in A Coruña, in Galicia, Spain. Founded by Amancio Ortega, father of current Inditex non-executive chair Marta Ortega Pérez, the company is still headquartered there today.
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Steven Meisel/Zara
Twiggy for Zara.
Styled by Karl Templer, the 50 models each wear pieces from a new Zara collection centered on the “monochrome classicism of tuxedo dressing, its appeal is both timeless, and without boundaries,” per the press release.
Fashion legends make up the rest of the campaign’s team too, with Pat McGrath helming the makeup, hair by Guido Pala and art direction by Jason Duzansky, all long-time collaborators of Meisel.
Steven Meisel/Zara
Cindy Crawford, Christy Turlington and Amber Valletta for Zara.
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“Creativity is the heart of Zara — it is the characteristic that defines us,” says Ortega Pérez via the press release. “This incredible film by Steven Meisel is an expression of creative freedom, and the magic we always want to create. And it stars 50 of the world’s leading models — celebrated for their beauty but also their characters, their individualities and their strength — celebrating Zara as we turn 50.”
“This campaign is a testament to everything the teams at Zara have created over the past five decades, honoring their enthusiasm, talent and boundless creativity,” she adds.
The 50th Anniversary Collection is available now on Zara.com.
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