Trolli is “leveling up” its lineup with a new variety of sour gummi candies.
On Tuesday, May 6, the fan-favorite treats company officially introduced a new product that promises to be a “sensory snacking adventure” at retailers nationwide, noting the new offer had initially started rolling out on a smaller scale toward the end of 2024.
Trolli’s new Sour Brite Squad features the same neon colors and soft, chewy consistency as other popular Sour Brite Crawlers but unlocks three new shapes with ridged textures designed to “enhance the sensory experience.”
Related: New Variety of Popular Candy Leaks, Fans ‘Concerned’ for Their Health
Trolli, which describes itself as a “rule-bending” sour gummi brand for the past 30 years, said the new addition combines “bold” and “trending” berry and citrus flavors, including Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange, to create a “perfect balance of sour and sweet.”
So far, those who have tried them say Trolli nailed it. One reviewer gave the Squad a solid “8 out of 10,” noting that they preferred some flavors over others and the texture “makes for a more fun candy experience. Especially if you’re wanting more than one shape of gummy at a time.”
“I am in love with this flavor line-up,” a second declared.
View this post on Instagram
A post shared by Front Page Food Finds (@frontpagefoodfinds)
🍳 SIGN UP to get delicious recipes, handy kitchen hacks & fun food news in our daily Pop Kitchen newsletter 🍳
“At Trolli, we don’t just make candy – we reimagine the possibilities of what candy can be,” said Jessica Hunt, senior associate brand manager at Trolli, in a statement. “Following the success of Sour Electric Crawlers, the Sour Brite Squad is more than just a new product; it’s a statement. We’re pushing the boundaries of what consumers expect from Trolli by creating candy experiences that actively jolt the senses through unique shapes and flavors that are asking to be devoured anytime, anywhere.”
Packages of Trolli’s Sour Brite Squad are now available at retailers nationwide in three convenient sizes (4.25 oz, 6.3 oz, and 12.3 oz); suggested retail prices range from $2.39 to $5.39, according to a release.
As part of the nationwide launch, Trolli partnered with gaming and streaming gear-maker Elgato to “power up” one lucky winner with the chance to win “the Ultimate Gaming Set Up.” Prizes include Trolli-inspired custom PCs, a full set of Elgato streaming gear (including lights, camera, mounts, etc.), Corsair headsets, SCUF Valor Pro controllers, and more.
To enter, fans must purchase any qualifying Trolli products at their local retailer or online, upload a photo of the receipt to trolli.com/elgato and complete a registration form.
Next: Iconic Candy Brand Unveils ‘Explosive’ New Offering
