From her iconic role as Kat Hernandez in HBO’s Euphoria to making waves on social media, Barbie Ferreira captivated audiences worldwide with her highly anticipated debut at the Victoria’s Secret Fashion Show 2025, embracing confidence and celebrating her unique journey on the runway.
The fashion world, and indeed the internet, buzzed with excitement as actress Barbie Ferreira, known for her groundbreaking role in Euphoria, made her grand entrance onto the runway of the Victoria’s Secret Fashion Show 2025. Held on Wednesday, October 15, 2025, at the historic Brooklyn Navy Yard in New York, the event marked a significant moment not only for Ferreira but also for the iconic lingerie brand as it continues to redefine its image.
A Dream Debut for the Euphoria Alum
The 28-year-old Brazilian-American actress, born Barbara Linhares Ferreira, surprised many by gracing the Victoria’s Secret runway, an opportunity she herself admitted she hadn’t anticipated. Speaking with People, Ferreira revealed she was “psyched” about the offer, stating, “That was just not in my head at all to walk a runway, period, especially the Victoria’s Secret Fashion Show, which is the biggest show.” Her excitement was so profound that she immediately called her Brazilian mother to share the thrilling news.
Ferreira walked for Victoria’s Secret PINK, showcasing a vibrant red balconette bra and matching boyshorts. Her look was layered with an oversized denim jacket, complemented by a red lanyard, white crew socks with a red stripe, and blue stiletto pumps featuring a lace-up detail. This ensemble perfectly encapsulated the fresh, youthful energy that PINK represents, and Ferreira carried it with undeniable confidence.
Victoria’s Secret
Barbie Ferreira at the Victoria’s Secret Fashion Show 2025.
From Social Media Darling to Runway Sensation
Before her appearance, Barbie Ferreira shared glimpses of her preparation for the show on Instagram, building anticipation among her dedicated fanbase. Her confident stride and stunning look quickly made her a trending topic across social media platforms like X and TikTok, where fans hailed her as a “queen.” This outpouring of positive reactions highlighted her connection with audiences who appreciate her authentic persona and body positivity.
Ferreira was candid about her reaction to the revealing outfit. She told Us Weekly that she was “completely shocked when I first saw the outfit,” admitting she “didn’t know what to expect and even worried they might have her wearing just underwear — which turned out to be the case.” When asked about confidently showing off her figure in revealing lingerie, Ferreira playfully responded that she was leaving it up to fate, saying, “let Jesus take the wheel.”
While this might have been her Victoria’s Secret debut, Ferreira is no stranger to the runway. She had previously modeled in a fashion show at California State University about ten years prior and received coaching from former runway model Mark Sebastian in Los Angeles. She views modeling as akin to acting, often portraying a more glamorous or sensual character.
A Star-Studded Return for the Victoria’s Secret Fashion Show
The 2025 Victoria’s Secret Fashion Show marked a significant comeback for the brand, bringing together a diverse array of talent. The event was not just about the models; it featured electrifying performances and a star-studded guest list. For the first time in history, the K-pop girl group TWICE, with members Nayeon, Tzuyu, Jihyo, and Momo, took to the stage, performing hits like “This is For” and “Strategy.” Other notable performers included Missy Elliot, Madison Beer, and Karol G.
The runway also saw a mix of familiar faces and new talent. Legacy Angels such as Adriana Lima and Candice Swanepoel walked alongside newcomers like Alex Consani and Paloma Elsesser. The red carpet was graced by celebrities like Sarah Jessica Parker, who described Victoria’s Secret as a brand that “has played a role in a lot of our lives,” and model Ashley Graham, who returned to the show after her 2024 debut. Graham expressed her excitement for the “full representation that’s going to happen during the show” in an interview with People.
Barbie Ferreira’s Path Beyond Euphoria
Ferreira’s appearance on such a high-profile platform underscores her evolving career trajectory. After two seasons, Ferreira and Euphoria creator Sam Levinson mutually decided she would depart the HBO series. In an April 2023 interview on Dax Shepard’s “Armchair Expert” podcast, as reported by the Los Angeles Times, she explained her character, Kat Hernandez, didn’t have a natural arc within the story. She also expressed a personal desire to avoid being typecast as simply the ‘fat best friend.’ This decision allowed her to pursue diverse projects, including films like Unpregnant and Nope, and marking her directorial debut in 2018 with Dounia’s “So Cool” music video.
Despite her departure from Euphoria, Ferreira maintains close friendships with her former castmates, even running into Maude Apatow and Sydney Sweeney at the Toronto International Film Festival. She plans to watch season 3 when it comes out in 2026, showing her continued support for the series that brought her global recognition.
Her confident performance at the Victoria’s Secret Fashion Show signals a new chapter for Barbie Ferreira, one where she continues to challenge expectations and define her own path in both acting and modeling. Fans can catch the full show on platforms like YouTube, Prime Video, Amazon Live, Instagram, and TikTok.
