According to Bloomberg’s Mark Gurman, Apple is set to launch a new trade-in promotion at its stores this week. Gurman says Apple will offer a 10% discount (up to $20 off) on the purchase of new Apple accessories, including AirPods, AirTag, Apple Pencil and more, when the buyer recycles an item that otherwise would not be eligible for trade-in credit.
He says the scheme will be officially announced tomorrow, and run for a month. It sounds like this promotion is timed to commemorate Earth Day, which is officially held on 22 April this year.
Typically, Apple accepts all kinds of old electronics for free recycling, as part of its environmental initiatives. These older devices are items that are not eligible for trade-in credit, and do not necessarily have to be manufactured Apple. This promotion will see Apple offer a monetary reward in exchange for recycling those items.
Gurman suggests customers will be able to use this limited-time offer to get discounts on purchases of new AirPods, AirTags, Apple Pencil, Apple Watch bands, Magic Keyboard, Magic Mouse, Magic Trackpad and iPhone cases.
Of course, we’ll wait for Apple to officially announce the new sales promotion before we share the full details of what you need to do in order to get the discount.
Any kind of Apple Stores sales promotion is newsworthy as they happen so rarely. In the US, Apple typically only runs sales around Black Friday and Cyber Monday, where customers can get a gift card when they purchase select products.
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