Scheana Shay is bringing her trendy style to SHEIN.
Shay, 40, partnered with the brand and launched several chic looks on Monday, August 4. In the campaign imagery, Shay posed in a number of outfits, including a brown set complete with a plunging neckline and long sleeves. She teamed the top with matching bottoms finished with a small cutout over her belly button that attached with a gold buckle.
Elsewhere in her campaign, Shay looked hot in a brown corset dress finished with a completely sheer skirt. The Vanderpump Rules alum styled the dress with a voluminous bun with her face-framing pieces blown out.
Her collection also featured a burgundy mini dress, a knit frock, a bubblegum pink fringe dress, a feathered set and a mustard yellow maxi dress complete with florals over her bust.
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Shay also posed with her family in the photo shoot. In one pic, Shay snuggled up with her husband, Brock Davies and her 4-year-old daughter, Summer. Shay looked ethereal in a pastel pink dress with a semi-sheer skirt and thigh-high slit. She accessorized with lace-up heels and butterfly clips in her hair.
Davies, for his part, matched his wife in a pastel pink dress shirt and brown khaki pants. Summer also wore a head-to-toe pink look, including a mini dress, a bow in her hair and matching flats.
The family also wore brown outfits and showed off their going out style. Shay wore a tulle-embellished plunging dress, while Davies wore a black shirt partially unbuttoned.
In an accompanying press release, Shay gushed over her collab with the label.
“I’ve always loved SHEIN for their affordable and on-trend styles, so partnering with them felt like such a fun opportunity to embrace the ‘SHEINA’ name in a positive and playful way,” she said. “This collection feels so authentic to me, and I think my fans will love it – it’s stylish, elevated, and unapologetically me. I’m proud to offer pieces that feel put-together and easy to mix and match for the entire family.”
Shay’s family photo shoot comes after she revealed in her new book, My Good Side, that while she was pregnant with Summer in 2023, Davies was having an affair.
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In July, Shay told Us Weekly, “Did I deserve for [Brock to cheat on me]? No, but I told myself that I did.” She also got candid about her decision to stay with him despite his infidelity, sharing, “I went back and forth. It started as absolutely not. It was an eight-month conversation [with Brock]. After several therapy sessions and really talking about it, we decided that this book would be inauthentic if we didn’t put it all in.”
Fans can shop Shay’s line — which retails from $3 to $50 — at us.shein.com.
