This Trending Hair Color is the Perfect Low-Maintenance, Chic Look at Any Age originally appeared on Parade.
Blonde hair is timeless and yet always evolving into new iterations. One of the blonde trends to take hold over the past year has been nicknamed “Old Money Blonde.”
The Old Money aesthetic is part of the quiet luxury trend, which emphasizes subtlety over showiness. For this reason, it can work well for women over 50—its soft and well-blended tones create a polished but natural look that’s low-maintenance.
Celebrity hairstylist Davontaé Washington who works with Kim Kardashian, Cardi B and Megan Thee Stallion thinks of old money blonde as a specific shade of blonde hair color that’s associated with wealth, sophistication and traditional societal status. “It’s not too in your face, but very natural looking as if it grew out of your scalp and was sun-kissed all summer,” he previously told Parade.
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This Hair Color is the Perfect Low-Maintenance Look at Any Age
Gwyneth Paltrow, 52, wears the warm, well-blended hair color and avoids streakiness or segmentation to create a near-monochromatic, sophisticated look. This blonde is meant to blend seamlessly with your natural hair color, including grays, to create a subtle shade that’s both effortless and glamourous.
The shade ranges from blanched to sunny beige blonde, so choose a hue that will complement your natural hair.
Kelly Ripa, 54, embodies the trend with soft waves and serious shine.
Women of all skin tones can rock the trend, as Kelly Rowland, 44, shows.
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Tips for Maintaining and Styling Old Money Blonde
To keep Old Money Blonde looking its best, regular toning treatments are essential to prevent brassiness and maintain a sun-kissed glow. Use purple shampoo once a week to keep the tone cool and fresh. Schedule a gloss or glaze at your salon every 6-8 weeks to help preserve the seamless, melted finish and enhance the richness of the color.
For daily styling, opt for gentle heat protectants to prevent damage and keep your hair shiny. Soft waves or loose, easygoing styles like Martha Stewart, 83, wears here complement this sophisticated shade perfectly, emphasizing its natural, low-maintenance vibe. When in doubt, embrace a sleek, polished blowout for a classic, refined look that highlights the depth and warmth of your color.
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This Trending Hair Color is the Perfect Low-Maintenance, Chic Look at Any Age first appeared on Parade on Jul 29, 2025
This story was originally reported by Parade on Jul 29, 2025, where it first appeared.
