Many luxury SUVs are getting big price cuts as 2025 comes to an end. Dealers have more cars than buyers, and many models are changing or getting replaced. According to Lauren Fix from Car Coach Reports, high prices and slow demand mean better deals for Americans searching for a luxury SUV.
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Rising loan rates and expensive insurance make owning a luxury SUV even harder this year. Electric SUVs have the sharpest price drops, but gas-powered models are not immune, especially those facing a redesign. Waiting until late in the year could help buyers find bigger discounts as dealers try to move outgoing models.
Here are five luxury SUVs with the largest price drops expected before the end of 2025.
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BMW iX
The BMW iX is dropping in price quickly as new electric models and tech updates come out. According to Kelley Blue Book, the BMW iX xDrive50 can lose $51,000 in value over five years, keeping only $37,000 of its original price. Dealers are discounting the iX to clear space for new versions and match slow demand from buyers.
Fix notes that struggling sales and a high starting price are leading to strong incentives on the iX. Americans shopping for this SUV in late 2025 could see lower prices and special finance offers from dealers. Patience may pay off for those waiting until the model year ends.
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Mercedes-Benz EQE SUV
“Overproduction and weak consumer interest in all-electric luxury SUVs, including the Mercedes-Benz EQE SUV,” Fix said. Large price drops are common as electric SUV demand slows and new features make older models feel outdated. Earlier this year, when Mercedes-Benz rolled out massive discounts on 2025 high-end EVs, the EQE SUV price was slashed by $8,000.
Fix added that high lease returns put even more pressure on dealers, making it easier to bargain for a good deal. Many buyers pick newer technology, which means current models are often discounted by the end of the year. With these developments, it’ll be smart to watch out for extra incentives, stacked on top of already lowered prices, before 2025 ends.
Cadillac Lyriq
The Cadillac Lyriq sees regular markdowns, with more cars than buyers available at most dealerships. According to GM Authority, current deals include low-interest loans, cash rebates and lease offers with extra perks. Buyers can find a $2,000 incentive if they own a vehicle from another luxury brand, plus loyalty bonuses from Cadillac.
Fix points out that Cadillac is lowering prices to keep up with new, cheaper rivals offering longer range. As a result, late 2025 could bring even deeper discounts for those ready to buy or lease. Big rebates and extra cash back help buyers get more value for a new Lyriq.
Audi Q8 e-tron
Audi’s Q8 e-tron is about to be redesigned, and dealers are eager to sell the current version.
According to Kelley Blue Book, it can lose more than $50,000 in value over five years, leaving a resale price of nearly $23,000. This full-size electric SUV is getting marked down as stores look to avoid old inventory stacking up before new versions launch.
Fix explains that strong competition from other electric SUVs adds to the downward price pressure. Watch for deep discounts at stores hoping to clear the Q8 e-tron before the next big update. Buyers can use this timing to ask for better deals and incentives.
Genesis GV60
The Genesis GV60 is losing value fast because it is less well-known and faces heavy competition.
Kelley Blue Book lists cash-back deals, with special bonuses for groups like first responders, college graduates and military members. Dealers have also advertised extra incentives for those choosing a Genesis over other luxury brands.
Fix shares many Americans pick more established luxury names, giving power to those willing to make a switch. Newer electric SUVs with better features cause GV60 prices to stay low through deep discounts and rebates. Waiting for year-end clearance could help buyers save even more.
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