onlyTrustedInfo.comonlyTrustedInfo.comonlyTrustedInfo.com
Notification
Font ResizerAa
  • News
  • Finance
  • Sports
  • Life
  • Entertainment
  • Tech
Reading: HBO Max is officially back
Share
onlyTrustedInfo.comonlyTrustedInfo.com
Font ResizerAa
  • News
  • Finance
  • Sports
  • Life
  • Entertainment
  • Tech
Search
  • News
  • Finance
  • Sports
  • Life
  • Entertainment
  • Tech
  • Advertise
  • Advertise
© 2025 OnlyTrustedInfo.com . All Rights Reserved.
Finance

HBO Max is officially back

Last updated: July 9, 2025 12:51 pm
Oliver James
Share
3 Min Read
HBO Max is officially back
SHARE

Max is returning to its former name — HBO Max — beginning immediately.

Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced.

The decision to revert to its original name was revealed in May to the bemusement of its fans and advertisers. HBO Max launched in 2020 and was later changed to Max in 2023 after WarnerMedia and Discovery merged, forming Warner Bros. Discovery.

By changing the streaming platform’s name two years ago, Warner Bros. Discovery intended to broaden its appeal and highlight its diversity of offerings, which includes originals from HBO like “The White Lotus” and “Hacks,” as well as shows from Discovery’s array of networks like HGTV’s “House Hunters” and TLC’s “90 Day Fiancé.”

However, HBO’s research found users were watching more of its premium fare and less of the reality programs produced by Discovery. In recent months, Max has also de-emphasized its family and kids programming.

“This evolution has been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content,” Max said in a release in May. “With other services filling the more basic needs with volume, (Warner Bros. Discovery) has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50-plus years than HBO.”

The change pushes HBO, the crown jewel in Warner Bros. Discovery’s TV content coffers, to the forefront as it looks to draw audiences to the platform. Max had 5.3 million new subscribers, according to the company’s most recent earnings quarter, lagging behind rivals Netflix and Amazon Prime Video.

In June, Warner Bros. Discovery announced it was splitting into two companies: One is oriented around the HBO Max streaming service and Warner Bros. movie studio; and the other includes its TV networks, including CNN, HGTV and TNT. It’s unclear how much of the live sports and programs produced by the cable channels will remain on HBO Max.

CNN’s Liam Reilly contributed to this report.

For more CNN news and newsletters create an account at CNN.com

You Might Also Like

Exclusive-Musk’s xAI is on track to raise $5 billion in fresh debt, following modest demand

Fed officials take cautious view on US markets amid downgrade

McDonald’s new McFlurry is based on a campfire snack treat: See availability

12 Exclusive Pen Brands Have Become the Ultimate Sign of Wealth and Status

Egg prices tank in April as food inflation declined the most in 5 years

Share This Article
Facebook X Copy Link Print
Share
Previous Article Dua Lipa Added Summer’s Trendiest Print to Her Classic French Manicure Dua Lipa Added Summer’s Trendiest Print to Her Classic French Manicure
Next Article 6 Secret Service agents suspended over conduct during attempted Trump assassination 6 Secret Service agents suspended over conduct during attempted Trump assassination

Latest News

Gus Bradley’s son joins 49ers, creating a unique father-son dynamic
Gus Bradley’s son joins 49ers, creating a unique father-son dynamic
Sports August 2, 2025
Justin Turner hits a game-ending homer as the Cubs top the Orioles 5-3
Justin Turner hits a game-ending homer as the Cubs top the Orioles 5-3
Sports August 2, 2025
Trinity Rodman strikes game-winning goal in first NWSL game in over 3 months
Trinity Rodman strikes game-winning goal in first NWSL game in over 3 months
Sports August 2, 2025
Cameron Young runs away with Wyndham Championship to claim first PGA Tour win
Cameron Young runs away with Wyndham Championship to claim first PGA Tour win
Sports August 2, 2025
//
  • About Us
  • Contact US
  • Privacy Policy
onlyTrustedInfo.comonlyTrustedInfo.com
© 2025 OnlyTrustedInfo.com . All Rights Reserved.