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Meghan Markle’s 4-year-old daughter, Princess Lilibet, appeared in the latest Instagram video for her As ever lifestyle brand
The clip showed Meghan and Lilibet standing on a bridge together
Speaking about As ever as a “heritage” brand she is creating in front of Lili, the Duchess of Sussex previously told PEOPLE, “This is something that hopefully can be part of her legacy too”
Meghan Markle has a special helper behind the scenes of her As ever brand: her daughter, Princess Lilibet!
On June 23, the Duchess of Sussex, 43, posted a new video promoting her lifestyle brand, and her 4-year-old daughter made a cameo towards the end.
“A little behind the scenes of @aseverofficial,” the Duchess of Sussex captioned the clip on her personal Instagram page.
“Hope you enjoy your treats when they arrive this week!” she continued, adding a honey pot emoji.
To the tune of upbeat music, the clip showed Meghan writing a special message in her signature calligraphy.
“Note to self: Let’s do something extraordinary today!” a shot of the card said.
The camera cut to Meghan’s hands picking blackberries, before panning to show the berries bubbling in a bowl. The video flashed to a huge spread of apricots, the new fruit spread in As ever’s June 20 restock, which sold out within hours of going on sale.
The Instagram video moved to Meghan’s hands sifting tea, an aerial view of a table full of bowls of citrus and the Duchess of Sussex walking beside a pool with a full tray in her hands.
The video rolled to Meghan harvesting from tree branches and filming a selfie-style video from her home kitchen, then panned to close footage of bees, Meghan’s hands with jam and her posing for photos holding a plate of apricots.
Footage flashed of Meghan carrying plates with food in her hands, and then showed her standing on a bridge with Princess Lilibet.
In that clip, Meghan touched her daughter’s back and head as they looked down into the water.
There, the Duchess of Sussex carried a basket, and Lili accessorized with her own handy tote: a rainbow purse!
Meghan, Duchess of Sussex/Instagram
Meghan Markle and Princess Lilibet.
On Friday, Meghan celebrated her brand selling out its second product drop on the collection’s launch day.
A post shared on As ever’s Instagram page said, “Cheers, dears! Wishing you a wonderful weekend! You’ve certainly made ours wonderful. We sold out…again!”
The caption came with a reminder to sign up for As ever’s next item, Napa Valley rosé, which will be available for sale on July 1 at 8 a.m. PT/11 a.m. ET.
The inaugural drop went live on April 2 with a range of shelf-stable food products, and Meghan replenished shelves on June 20 with restocked teas, flower sprinkles, crepe baking mix and shortbread cookie mix, plus two new items: apricot spread and orange blossom honey.
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In February, the Duchess of Sussex announced that she was renaming her lifestyle venture, which was introduced as American Riviera Orchard in 2024, to As ever in order to offer a wider range of products.
While previously speaking to PEOPLE, the Duchess of Sussex addressed the criticism she faced for updating her brand’s name.
“There are tons of twists and turns — even with the name. I was figuring it out in real time,” Meghan said about her journey as a founder, so far.
“You’re just trying to figure out how to walk, and then you want to learn how to run and then you want to learn how to fly. But all of those things take time,” she said.
The Duchess of Sussex also spoke about including a picture of her and Lili on the As ever website’s original home page.
“Being able to have my own little girl, as I’ve spent so much of my life championing the rights of girls and women, and to be able to see this as a multigenerational story — Archie is of course included in that, my husband is of course included in that — but I love the heritage feeling of it and knowing this is something that I can create in front of my daughter and teach her what it’s like to be a working mom” Meghan said then. “This is something that hopefully can be part of her legacy too.”
Read the original article on People
