The 1960s were a golden era for toys, with many now regarded as vintage treasures that collectors pay top dollar for. Today, some of the most sought-after items from this decade can fetch impressive prices at auction. If you’re lucky enough to own one of these rare pieces, don’t toss it in the trash. Here are some of the most valuable toys from the swinging ’60s.
1. 1960s Hot Wheels Redlines
Sold for: $4,000
Redline Hot Wheels, introduced in 1968, were the first generation of Mattel’s iconic die-cast cars and were named for the signature red stripe on their wheels. Collectors prize these early models; today, mint-condition Redlines remain some of the most valuable toy cars ever produced.
2. 1966 Batman & Justice League of America Play Set
Sold for: $15,000
The 1966 Batman & Justice League of America Play Set, made by Marx Toys, was a dream come true for superhero fans of the era. This large-scale playset featured tin lithographed buildings, plastic superhero figures — including Batman, Superman, Wonder Woman, and The Flash — and various accessories to stage epic battles. The detailed backdrop included Gotham City elements, adding to its charm. Today’s Batman fanatics are willing to shell out a whopping $15,000 at auction for the set.
3. 1963 Original Easy-Bake Oven
Sold for: $688
The 1963 Original Easy-Bake Oven, introduced by Kenner, revolutionized playtime by allowing kids to bake real miniature treats using just a 60-watt light bulb. This first model featured a turquoise or pale yellow exterior with a working oven door and included tiny baking pans and mixes. It quickly became a must-have toy and remains a nostalgic favorite.
4. 1967 Talking G.I. Joe Navy Action Figure
Sold for: $12,500
G.I. Joes took the ’60s by storm when they were released in 1964, and several vintage versions are worth lots of money today. One of the most prominent, though, is the Navy G.I. Joe from 1967. This talking action figure was popular upon its release and has remained a favorite for collectors.
5. 1967 G.I. Nurse Action Figure
Sold for: $8,750
If Joe got hurt on the battlefield, he needed a G.I. nurse to tend to his wounds. This action figure came out in 1967, and to this day, she makes the perfect addition to a well-rounded G.I. Joe collection.
6. 1969 Hot Wheels Redline Hot Curves Race Set
Sold for: $2,438
The 1969 Hot Wheels Redline Hot Curves Race Set was one of the most exciting track sets from the early Hot Wheels era. It featured flexible orange track pieces, iconic looped “hot curves,” and banked turns that allowed cars to race at high speeds. The set included a dual-lane design, letting kids race two cars side by side, adding to the thrill.
7. 1968 Corgi Toys ‘The Beatles’ Yellow Submarine Die-Cast Model
Sold for: $1,313
“The Beatles” ruled the 1960s — and not just musically. Their reach extended from everything to lunchboxes and toys. This 1968 Corgi Toys Yellow Submarine die-cast model was a vibrant, collectible tribute to the legendary band’s psychedelic animated film (and smash hit). Today, an original Yellow Submarine in good condition can sell for upwards of $1,000 at auction.
8. 1966 Batman Walkie Talkies
Sold for: $8,125
What kid doesn’t love a good set of walkie-talkies? Brand them with Batman in the 1960s and you’ve got a best-selling toy that’s still sought after today.
9. 1968 Major Matt Mason Lunar Base Command Set
Sold for: $5,000
Space-themed toys were huge in the 1960s, leading to Mattel unveiling the Major Matt Mason Lunar Base Command Set in 1968. The set was part of the Major Matt Mason line, which featured flexible astronaut action figures with space gear. It included a detailed lunar base, various control stations, and accessories like a working airlock and radar dish.
10. 1964 Johnny Seven One Man Army Toy Gun
Sold for: $1,099
Made by Topper Toys in 1964, the Johnny Seven One Man Army toy gun was a massive, multi-function toy gun that lived up to its name. It featured seven different firing capabilities, including a grenade launcher, rocket launcher, and machine gun. At over three feet long, it was one of the best-selling toys in the ’60s and is still coveted today.
11. 1965 Dam Troll Monkey
Sold for: $795
The 1965 Dam Troll Monkey was a unique variation of the classic troll dolls produced by the Danish company Dam Things. Unlike the traditional humanoid trolls, this version featured a mischievous monkey design with the same signature wild, fuzzy hair and distinctive vinyl face.
12. 1960s Tonka Tow Truck
Sold for: $3,495
The 1960s Tonka Tow Truck was a rugged, steel-built toy that showcased Tonka’s reputation for durability and realism. These trucks featured a working tow hook and winch, often painted in classic red, yellow, or blue with detailed decals. Built to withstand rough play, many survived the decades, but collectors prize the ones in excellent condition with minimal rust and original packaging.
13. 1960s Rock ‘Em Sock ‘Em Robots
Sold for: $325
Rock ‘Em Sock ‘Em Robots, produced by Marx Toys, are one of the most classic, iconic toys. The game featured two colorful robots — Red Rocker and Blue Bomber — controlled by players who used levers to punch and try to knock their opponent’s head off. While you can still find new versions of this toy at the store today, the original vintage versions are more valuable and collectible.
Interested in more toy content?
Don’t miss 12 Popular Toys Every Kid in the ’60s Couldn’t Wait To Get Their Hands On. Plus, be sure to check out 19 Vintage Toys That Are Valuable Treasures in Disguise and 12 ’70s Toys Now Worth a Small Fortune — From Star Wars Figures to Stretch Armstrong.
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