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Life

10 Photos That Show Just How Cheap Childhood Was in the ’70s

Last updated: April 23, 2025 8:00 pm
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10 Photos That Show Just How Cheap Childhood Was in the ’70s
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Contents
1. 20-Cent Toys2. Backyard Birthday Parties3. Simple Summer Pleasures4. Basic Playground Equipment5. Homemade Halloween Costumes6. Secondhand Everything7. Afternoons at the Local Pool8. Low-Tech Classrooms9. A Reasonable Allowance10. Free TV

Life may have seemed simpler in the 1970s, but can we also talk about much cheaper it was for children to have fun? Forget paying an arm and a leg at the movie theater, attending fancy summer camps, or having to buy an expensive laptop for school. Entertainment came in the form of 20-cent toys, free TV, and running wild (without adults!) through the neighborhood. If you need a reminder on just how expensive life has become for children to merely exist, take a look at these photos that revel in 1970s frugality.

1. 20-Cent Toys

Two boys wearing plaid shirts stand at a store counter with a container of pink gumballs labeled
William Gottlieb/CORBIS/Corbis via Getty Images

Forget paying $50 for a complicated Lego set. With two dimes in your pocket, you could score a 20-cent rubber ball and a whole day’s worth of entertainment.

2. Backyard Birthday Parties

A group of children wearing party hats sit around a picnic table outdoors, enjoying drinks and snacks at a birthday party. The scene is in black and white, with a lawn, fence, and lounge chair in the background.
Harold M. Lambert/Lambert/Getty Images

Listen, an elaborate birthday party with a bouncy house is all well and good. But armed with some paper party favors, hot dogs on the grill, and a homemade cake, and a backyard birthday party in the 1970s was just as enjoyable.

3. Simple Summer Pleasures

Three children sit around a stone campfire, roasting food on sticks. Two are seated in chairs, one waves at the camera. Camping gear and a red cooler are on a table behind them, with trees and a road in the background.
u/Heirloom-Cloud via Reddit.com

Instead of expensive summer camps that required you to sign up a year in advance, summertime pleasures in the ’70s often had more “roughing it” vibes. Think makeshift tents, s’mores by the campfire, and cheap lawn chairs.

4. Basic Playground Equipment

Two children play on a metal swing set in a grassy backyard. One child swings high while the other sits on a baby swing, both dressed warmly. Trees and bushes are visible in the background.
NNehring/istockphoto

Before the days of elaborate playgrounds filled with tunnels, bridges, and towers, there was the simple swing set. The humble seesaw. The metal slide. Ah, memories.

5. Homemade Halloween Costumes

A person decorates a ghost costume made from a white sheet draped over a chair indoors. A carved jack-o’-lantern sits on the floor nearby, and large windows with curtains are in the background.
visualspace/istockphoto

Sure, some parents still make their kids homemade Halloween costumes. But more often that not, kids want the bedazzled, $50 costumes from a megastore. In simpler times, a sheet with holes cut out for eyes would be good enough.

6. Secondhand Everything

A vintage, weathered tricycle with faded blue paint and rusted wheels sits on green grass, surrounded by overgrown plants.
Irina Shuvaeva/istockphoto

Whether kids got their clothes or toys from older siblings or the local thrift shop, growing up in the ’70s often meant owning secondhand clothes and entertainment to keep costs down. Today, fast fashion and heavily-marketed, tech-heavy toys make it tempting for parents to spend money on the newest and flashiest items.

7. Afternoons at the Local Pool

A lifeguard watches over people swimming in an outdoor pool on a sunny day. Palm trees line the background, and several swimmers are in the water. The lifeguard sits under a blue and white umbrella.
Bob Riha, Jr./Getty Images

Today’s water adventures often involve custom pools, $600 inflatable slides, and private swim lessons. But in the ’70s, an afternoon spent splashing around at the local pool or near a backyard sprinkler was time well spent.

8. Low-Tech Classrooms

A teacher writes complex math equations on a chalkboard while several high school students sit at desks, facing forward and taking notes in a classroom.
Llewellyn/FPG/Archive Photos/Getty Images

Kids going to school in the 1970s only had to bring in basic school supplies, lunch, and a few personal items. Today, laptops and pricey calculators are commonplace, along with the ubiquitous smartphone.

9. A Reasonable Allowance

A woman and two young boys sit at a glass table counting coins and bills. The woman holds a pen and paper, while the boys handle money near a red piggy bank, in a brightly lit living room.
H. Armstrong Roberts/ClassicStock/Getty Images

Did you know there are debit cards for kids now? And that the average weekly allowance for a high schooler is $20 per week? Judging by this Reddit thread, plenty of kids in the ’70s didn’t have an allowance at all — and if they did, they had to work for it.

10. Free TV

Two young children lie on the carpeted floor, propped on their elbows, watching a vintage television. A chair and a small table with a radio sit in the background, evoking a mid-20th-century living room.
H. Armstrong Roberts/ClassicStock/Getty Images

Free broadcast TV was all you needed to catch your favorite shows on Saturday mornings. Now? Kids have to log in to one of the many streaming services that steadily raise subscription prices.

The post 10 Photos That Show Just How Cheap Childhood Was in the ’70s appeared first on Wealth Gang.

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